Graziano Giordani, Piceno Made in Italy from Venarotta to Oscar night ⋆ Latest news from Marche and Piceno: Chronicle, Sport, Events


SAN BENEDETTO – Time to take stock of Fashion Mood, the fashion show organized by CNA of Ascoli Piceno in collaboration with the board and with contributions from Marchen Chamber of Commercewhich a few weeks ago enchanted the large audience in Grottammare with an eighth edition dedicated to entertainment and local fashion excellence.

After the Ascoli actress Giorgia Fiori and the Sambenedettese couturier Vittorio Camaiani, among the protagonists of the Grottammarese catwalk, this time to take stock of the evening in Piazza Kursaal Graziano Giordanian entrepreneur who, since his Venarotta, over the years has been able to weave a network of leading commercial relationships in international fashion, soon to collaborate with the most prestigious and valued brands in the world with his “Graziano Ricami“.

After graduation, I joined an important company active in industrial sewing machines – recalls Graziano -. At that time I was responsible for the maintenance of the first large looms that arrived from Japan to the Marche and Abruzzo regions. Subsequently, in 1987, I decided to start a company with two other partners, but then our paths diverged due to some different views: my goal has always been to reach a high goal through qualitywhile others prefer quantity“.

Courage, sacrifice and trust in one’s ideasindispensable cornerstones of Graziano Giordani’s daily professional life and of his business, soon convinced fashion excellence to focus on him despite the inevitable initial difficulties.

I started from scratch – admit -. Those were very tough years, but with great determination and without ever giving up, I managed to win the trust of the most important brands of the time. Collaboration with different stylists has meant that word of mouth has meant that the fashion houses have rewarded my creativity and my steadfastness“.

The biggest challenge? Coordinate a brand now at the top of the sectorwho are able to land on the catwalks and the most important stages in the world, direct from Venarotta, a sign of a commendable attachment to the territory. But what at first glance – at least from a logistical point of view – seems to represent a not insignificant obstacle, for Graziano and his family constitutes a real added value.

It’s true, we work on the most important leaders in the world in a small provincial town. I often hear that if I moved to Milan, for example, things could be even better, but personally I am fine in Venarotta, in my country.

We range from Rome to New York, through Milan, London and Paris. We are fortunate to operate in a beautiful area: of course we are a bit out of the way also due to the lack of connections at height, but when stylists and artistic directors of the most important fashion houses on the planet come to us, they are enchanted.

At the same time, we also happen to travel for work and visit their offices around the world: I have an archive containing 35 years of work, with all the clothes made from the beginning until today. We are not present on social media by choice, but nevertheless in the fashion capitals, from the smallest realities to the big fashion houses, everyone knows Graziano Ricami“.

On the other hand, the list of goals achieved in many years of passion for his work is very long. Every day, film and show business stars rely on the professionalism of Graziano Giordani and his company to decorate their moments to remember: in this sense, the five dresses that last March, starting from Venarotta, stopped on stage in Oscar night they probably represent one of the most gratifying testimonies to the global success of Piceno fashion excellence.

It is precisely for this reason that on the occasion of Fashion Mood, CNA Picena and Banca del Piceno wanted to pay tribute to Graziano Giordani with a special award for the competence, openness to innovation and know-how demonstrated over the yearsqualities that make Graziano Ricami one of the most virtuous examples of fashion and entrepreneurship in the area.

I was very happy to receive this award – Graziano declares -. I saw some very important things on the catwalk, made with a beautiful hand. Events like Fashion Mood help to give a lot of energy to the little ones, which CNA from Ascoli tries to give space and visibility by encouraging them to do business through initiatives like this. However, I am happy to see that the quality of the show is improving every year. I personally know and often find myself collaborating with the President Arianna Trillini: an exceptional woman, with a remarkable spirit of initiative and a great desire to do“.

As a good entrepreneur, aware of the needs of the local business structure and of the entire territory, Graziano Giordani does not lose sight of the theme – which has always been particularly dear to CNA in Ascoli – generational change he was born in transfer of the prestigious Piceno entrepreneurial and craft tradition for tomorrow’s professionals.

I always tell kids that dreams are the most important thing. I’ve always been a dreamer, but to carry dreams forward, you need a lot of consistency. Still, the results come step by step, where you work with your head. Today I am lucky enough to be able to count on mine two children, Adriano and Antonio, to which I have transferred all my passion. They go to a thousand, just like me, and they give me a big hand by managing the relationship with the house we collaborate with“.

Speaking of dreams, despite a career already packed with successes in Giordani’s archive, there is still room for new stimulating challenges such asinterior design. “We are working on an important first place – reveals – with tailor-made interiors according to different needs. The interior is a beautiful world, a dream that I try to cultivate one step at a time even with the support of my children.“.

Great satisfaction for CNA Picena to pay tribute to the real excellence of the Piceno area in order to improve the territory, its products and its professionalism.

Even before he became an entrepreneur, Graziano Giordani is a special person – explains Arianna Trillini, president of CNA Picena – which has shown that it fully deserves the successes achieved internationally. His attachment to the territory and the passion that promptly emerges in the processing of each garment must represent a strength and a stimulus for the entire Piceno fashion chain, which Graziano offers every day a privileged showcase in markets and catwalks throughout the world.“.

In addition to promoting the latest news in the Piceno fashion sector, Fashion Mood’s goal is to offer tomorrow’s entrepreneurs food for thought and models to follow to engage and do business in a healthy and virtuous way. – he claims Francesco Ballonidirector of CNA Picena -. With his energy and his know-how, Graziano is undoubtedly one of the examples that we as an association try to promote among the new generations in order to better continue the long entrepreneurial tradition in our area.“.



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