Master in webmaster – Web design, SEO, E-commerce, Web development, Html5, Css3, Php

Salerno Training, a company operating in the education sector, professional training certified according to UNI ISO 21001: 2019 + UNI EN ISO 9001: 2015 sector EA 37 for the design and delivery of training services in the professional field and the University Study Center of Salerno of eCampus University, organizes the master’s in high professional education “WEB MASTER – WEB DESIGN – SEO – E.COMMERCE” (Graphic design, development and positioning of websites and e.commerce) with the aim of training an innovative professional figure with skills in multimedia in creating websites and managing positioning on search engines.

In short, a professional figure with an entrepreneurial culture, with specific skills and competences who have the opportunity to utilize their knowledge by starting their own business or who make a significant contribution to other companies that need certain skills to be competitive on the global market.

MASTER OBJECTIVES:

– WEB DEVELOPMENT

– STUDIO HTML5

– STUDIO CSS3

– PHP STUDIO

– WEB DEVELOPMENT IN WORDPRESS ENVIRONMENT

WEB DESIGN – SEO, therefore, it is the master dedicated to those who want to learn how to develop websites using the latest web publishing technologies.

The master is aimed at those who want to learn the basics of building websites. In order to follow the course successfully, a sufficient mastery of the use of the computer is required, and no specific knowledge of website development is required, and knowledge is not indispensable. HTML or other web publishing languages.

The master also provides the necessary content to deal with the different operating sectors to optimize the procedures inherent in the online marketing process of products/services, collaboration in the management of the different procurement/distribution activities with the sector managers. and manage e-commerce tools and then manage the online sales process and related activities.

LESSONS START DATE: SEPTEMBER 12, 2022

DURATION AND FREQUENCY: The master will have a total duration of 50 hours. The master will take place at the headquarters of Salerno Formazione on a weekly basis for approx. 3 hour lesson.

There is only a registration fee of €. 350.00 for the edition of DHIGH LEVEL PROFESSIONAL EDUCATION MASTER IPLOMA IN “WEBMASTER – WEB DESIGN SEO AND E.COMMERCE” ”

RECIPIENTS: The master has a limited number and addresses about 16 people in possession of a diploma and/or three-year and/or specialist medical training.

TO CONTINUE WITH REGISTRATION:

YOU MUST DOWNLOAD THE REGISTRATION FORM FROM OUR WEBSITE: www.salernoformazione.com

and send the completed forms with the necessary documents by

FOR FURTHER INFO AND REGISTRATION: it is possible to contact the student secretariat for Salerno training from Monday to Saturday from 9:00 to 13:00 and from 15:00 to 20:00 at the following telephone numbers 089.2960483 and/or 338.3304185.

REGISTRATION CLOSING: MAXIMUM OF 16 REGISTRATIONS REACHED

DURING THE TRAINING COURSE THE FOLLOWING TOPICS WILL BE COVERED IN DETAIL:

Examination of HTML

The CSS style sheets

Create a website

Adobe Dreamweaver

The graphic layout

Adobe Photoshop FOR THE WEB

Adobe Illustrator FOR THE WEB

The web responsive bootstrap and Css3

Manage a domain

Publish a website

SEO activity

E.COMMERCE activities

The CMS in the administration of a website

PHP applications on WordPress

Learn to work with WordPress

STUDY PROGRAM:

MODULE 1 – INTRODUCTION

  • Definition of webmaster / web design
  • History of the Internet
  • The HTML language
  • The basic structure of a document
  • The most important tags
  • The software used to create the website:

– ADOBE DREAMWEAVER

– APTANA STUDIO

– NOTEBOOK ++

– FILEZILLA

– ADOBE PHOTOSHOP

MODULE 2 – DREAMWEAVER GRAPHIC interface

  • The keyboard bar
  • The toolbar
  • Quick Menu
  • The object panel
  • Property inspectors
  • Attachable mobile panels
  • The points of view: – Code – Structure code – Structure

MODULE 3 – BASIC CONCEPT

  • Site definition
  • Text insertion
  • Character formatting

– Format

– Default font

– Dimension

– Color

  • The WebSafe color chart
  • The hexadecimals

– Bullets and numbered lists

– Special characters

– Compatible characters

  • Creating and saving an HTML page

MODULE 4 – THE OWNERSHIP OF THE SITE

– Relative and absolute links

– Link the pages of a website

MODULE 5 – INSERT PICTURES AND VIDEOS

  • Inserting a picture
  • Types:

– Picture

– Rollover image

  • Inserting an image as background
  • Tracking image

– Insert a video

MODULE 6 – LINKS

  • Hyperlinks
  • Links to PDF – WORD – ZIP files

_blank

_Parent

_self

MODULE 7 – THE TABLES

  • Creation
  • Edit
  • Types:

– Normal

– Extended

  • Layout with tables

MODULE 8 – CMS – WORDPRESS

Features of the content management system (CMS).

  • How to install it on your web hotel
  • The choice of domain and the name of the project
  • How to set up and optimize the theme
  • Writing and layout of the articles
  • Insert multimedia content (photos, videos, pdfs, etc.)
  • What are widgets and how do they work?
  • Installation and use of plugins
  • Tips on must-have plugins

MODULE 9 – The PAGE templates

  • Advantages of using templates
  • Create a model
  • Define the editable areas
  • Save and associate templates with pages
  • Remove the pages from the template

MODULE 1O – THE CSS LANGUAGE

  • Style sheet concept
  • Interior – exterior style sheets
  • CSS by class, by ID, by tag and advanced
  • Layout using style sheets

MODULE 11 – RELATED APPLICATIONS

  • ADOBE PHOTOSHOP – ADOBE ILLUSTRATOR

– Resize an image

– Optimize an image

– Create a rollover image

  • – Create and edit animated gifs

MODULE 12 – PUBLICATION AND WEBSITE MANAGEMENT

– Free space

– Paid space

– Hosting service

– Housing service

  • The FTP protocol
  • Verify

– Functionality

– Browser compatibility

– Dimensions

– Download times

  • Preview in browser
  • Setting FTP parameters
  • Disclosure
  • Site management
  • Updates
  • Insertion of the URL on the main search engines when indexing

MODULE 13 – HTML LANGUAGE

  • What is HTML 5
  • The basic page setup
  • Creation and administration of HTML pages
  • E-commerce – how to create an electronic store

For further information and/or registration, it is possible to contact the Salerno study secretariat from Monday to Saturday from 9:00 to 13:00 and from 16:00 to 20:00 on the following telephone numbers 089.2960483 and/or 338.3304185.

WEBSITE: www.salernoformazione.com

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