Emirates News Agency – UAE C4IR launches second Smart Toys Competition

DUBAI, 28th July 2022 (WAM) – The Center for the Fourth Industrial Revolution UAE (C4IR UAE), a collaboration between the Dubai Future Foundation (DFF) and the World Economic Forum (WEF), has launched the second Smart Toys Competition.

The competition aims to promote the use of artificial intelligence (AI) in smart toys to stimulate children’s learning, critical thinking, social engagement and creativity. It supports the development of smart toys that help children overcome challenges through creative and fun content based on artificial intelligence and promotes toys that adhere to ethical standards. By promoting innovative toys that adhere to ethical guidelines that protect children, along with their data and privacy, C4IR UAE seeks to position Dubai as a leading child-friendly city.

The competition will award seven winners in seven different categories, all open to local and global start-ups as well as toy developers. The competition searches for toys in categories such as “Creative Play”, “Learn to Code”, “Robotics”, “Smart Companion”, “Smart Speakers for Kids” and “The Most Innovative Artificial Intelligence for Kids”.

The winners are announced on the occasion of World Children’s Day, which is celebrated on 20 November each year, during a special ceremony at the Museum of the Future. In addition to the honor of winning this award, companies will also receive a “website badge” indicating that the toy won the Smart Toy Award in a specific category in 2022. In addition, winners will have additional opportunities to engage with WEF in the future initiatives related to their toys and AI governance and the opportunity to exhibit their toys at the Museum of the Future in Dubai.

“The Smart Toys Competition reflects Dubai’s belief in fostering global partnerships to develop innovative solutions for key sectors, including education. These partnerships leverage Dubai’s pivotal position as a global innovation hub to continue to test new technologies. as effective tools for growth and development, while that they ensure that the right regulatory and ethical guidelines are implemented along the way, working with key partners in the field to harness this potential in a responsible way, without holding back innovation,” says Mariam Al Muhairi, Head of C4IR UAE.

“We are honored to partner with the World Economic Forum to host the 2nd edition of the Smart Toys competition following the success of the previous edition and collaborating with local and global partners,” he added.

Kay Firth-Butterfield, Head of Artificial Intelligence and Machine Learning; The member of the World Economic Forum’s Executive Committee said: “We are delighted to partner with C4IR UAE to create a unique way to protect and empower children. This sets an appropriately high standard for the innovative use of artificial intelligence with children everywhere in the world. development; and reaffirms the fundamental values ​​of accessibility, autonomy and inclusiveness for the toys with which children play and learn.”

A jury of experts from the public and private sectors, including NGOs, will assess entries based on the WEF’s collaborative report “Artificial Intelligence for Children Toolkit”, which includes a set of principles governing AI called FIRST principles (fairness, inclusiveness , accountability, security and transparency).

Applications and submitted toys will go through a series of evaluations to ensure that each toy provides clear value to the child and meets competition standards and principles. Companies wishing to participate in the competition have until 31 August 2022 to submit their projects and ideas via the Dubai Future website.

Translated by: Mina Samir Fokeh.


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