in Parma from 10 to 18 September 2022

It is one of the holiday trends of 2022. Outdoor tourism took off in 2021, and this year marks the boom of the RV holiday. The numbers speak for themselves. The new registrations, according to data from APC, Association of Caravan and Camper Manufacturersin 2021 they reached double digits, going from +7.68% in 2020 to +11.92% in 2021. An unequivocal signal that we are no longer talking about a fad, but approx. a lifestyle that is becoming more and more popular.

It is in this scenario that Motorhome lounge came back to Parma from 10 to 18 September 2022. Salone del Camper is organized by Fiere di Parma in collaboration with APC, the Caravan and Camper Manufacturers Association. one of the most important international events in the sector. 100 thousand square meters of exhibition space for 5 pavilions with 4 product areas: Caravan and motorhome, where the main European companies in the sector are present; Vehicle accessories and useful accessories to make your vacation even more comfortable; Shoppingwith products for outdoor life and for small spaces; Routes and destinationstourism promotion section to learn about ideal places and destinations for tourism in freedom.

In the latter area awaits you also the Italian Touring Club, with a dedicated stand (Hall 2, I061) to welcome members, campers and non-campers alike and present Tci news in the form of guides, maps, atlases and services dedicated to those who love to travel on the road or, more simply, camping. For Tci members, a free ticket for a purchased full ticketfrom Monday to Friday, presentation of the card at the entrance.

“Tourism has undergone profound changes in recent years – explains Antonio Cellie, CEO of Fiere di Parma -. It has become more and more about discovery and the “where” has given way to the “how” especially for the desire to experiment and regenerate even by traveling short distances. The camper is the ideal tool for this issue and becomes an important driving force for the economy of the territory, even those far from the main tourist destinations. In this scenario, attention is growing for more compact models. It is actually under development a Van generation who choose this type of vehicle as a first or second car because they are agile and compatible, but with more possibilities of use. Salone del Camper has always picked up new tourism trends and represents the potential of the recreational vehicle market”.

The approach to the Salon was characterized by the LaB Webinar “Why and how to make a motorhome parking area, how to communicate it and make it more and more digital”. Ludovica Sanpaolesi, APC director, mentioned several good reasons that demonstrate the usefulness of investing in rest areas based on the numbers: There are 20 million traveling tourists in Europe, with a circulating fleet of over 6 million vehicles including campers and caravans. A type of tourism that needs to be captured because it is high spending, who love to discover new territories, villages and small towns, buy and try local products, improve restaurants, wineries and farms that welcome them.

Four successful case stories presented. Roberto Iezzi, from the regional tourism department Abruzzo, presented the creation of a digital platform dedicated to itinerant tourism and the project of an App with routes that accompany the discovery of the territory connecting the rest areas. Gabriele Baldaccini, councilor for tourism in the municipality CamaioreElizabeth Vargiu, councilor for tourism in the municipality Temple of PausaniasFranco Ceregioli, deputy mayor of the municipality Sarnano, emphasized the important economic benefit that the area received with the construction of a rest area on the outskirts of the city. Note that both Sarnano and Tempio Pausania are villages certified by Touring with the Orange Flag.

INFORMATION
Salone del Camper di ParmaParma Messer, Viale delle Esposizioni 393 A, Parma tel. 0521 9961, www.salonedelcamper.it. From 10 to 18 September 2022.

For Tci membersa free ticket for a purchased full ticket, from Monday to Fridaypresent the card at the entrance.

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