“Here there are many possibilities to modernize the houses” – Corriere.it

Those who think royalty only moved in a carriage or on a litter are wrong. For example, Frederick III, King of Prussia and Emperor of Germany, in Sanremo, where he had moved to take care of himself and benefit from the mild coastal climate, had an elevator installed at Villa Zirio to be able to move around better without to get tired. The car was an Otis, and the first traces of the multinational in Italy can be traced back to the Ligurian house, although the signing of the founding document of the “Otis company” in our country bears the date of January 16, 1922, with the opening of the first registered office in Galleria Umberto I in Naples, while the first factory was built on the edge of via Gianturco. Exactly one hundred years this year: “A milestone that we are very proud to celebrate, Italy is a country of many possibilities”, smiles Judy Marks, president of the American elevator giant, whose technology was used for the Eiffel Tower, the Empire State Building and Isozaki -tower in Milan.

Who is

Graduated from Lehigh University, Pennsylvania, former CEO of Siemens USA and Dresser-Rand, an engineer’s daughter, Otis’ number one leads a galaxy with 169 years of history and a turnover of 14.3 billion dollars: a major player present in 200 countries with 1,400 offices and 18 factories for a total workforce of 70,000 people, including 1,700 on the peninsula. “In Italy we manage many units, here there are many dated buildings and elevators of a certain age that need to be modernized. Italy also has many real estate developers who want to enter into agreements with us to install smart elevators and exchange information about the user to make this movement system even more efficient ». Although she does not forget the difficulties of the last two years, Judy Marks’ gaze always manages to seize opportunities in critical situations. «We have experienced many challenges, from raw materials to the increase in labor costs and thus to the growth in demand and inflation – notes the president -. This does not mean that the performance in our 18 factories and in global contracts has been positive”.


“2021 was a difficult year because the pandemic subsided but continued in some states, but a key element of our strategy was productivity: to increase it to offset the pressure on costs, although before Covid we had started to reduce them, to do that so that our professionals could complete the installations in the safest and most efficient way possible”. Armed with this confidence that will lead Otis through the storm in global markets, the president sees “a bright future” for the industry. “With progress in the processes of urbanization, many people will continue to move around the cities while the population is aging. We aim to improve the new facilities by pushing innovation and research and development – says Marks -. We want to bring new products such as the connected elevator to the public, and we aim to expand service: Our service sector is the largest in the world with 2.1 million serviced units. Developing it means getting closer to the market ». Cities develop more and more “in smart fashion”, are the reflection of the leader, and therefore the lift becomes part of this journey. “For example, today we have implemented robots that can interface with elevators to offer room service and supplies in hospitals without the need for human assistance.”

Associated elevators

A third of the 2.1 million Otis elevators worldwide are already connected. An example is Otis Line, the system that allows you to receive information in real time with sensors and the cloud and allows the customer to see what is happening inside it from a distance. Or Otis line, the dedicated line that, via a mobile phone, allows mechanics to identify problems and malfunctions and intervene even before the customer discovers it. Marks was elected president of the company in 2017, leading her to her debut on the New York Stock Exchange in 2020. “We are very happy to have become an independent company, we have also shown that we can be resilient during the pandemic, and it is an essential element to increase market shares » The next plan that Otis will stop with will be the one indicated by the United Nations 2030 Agenda: reducing emissions by 50% in its factories and offices, also using an electric fleet and then gender equality at the management level of 50%.“Last year it was 36% and in the next eight years we need to add another 14%.” Takes Otis to the top floor, the one behind the glass ceiling.

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