The studios for the new generation of creatives

Eight architectural firms from all over Europe undertook to re-read the theme forthe artist’s studio and encouraged to draw two buildings each without being able to compare with each other. What looks like a pure architectural exercise not far from them pressure test typical of intensive workshops is the basis of the new master plan Design District in London.

Desired and developed by the Knight Dragon firm following an urban project by the HNNA studio, the 16 new architectures will inhabit the historic Greenwich neighborhood, the eastern part of the capital, once an industrial area and today a unique backdrop for famous architectures that relaunch the district’s identity (and the market). The Spanish designers of Barozzi Veigaauthors of the first building dedicated in the district, as well as their first architecture built in London.

The entrance to the new Design District in London with one of the two buildings designed by Barozzi Veiga

Simon Menges

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One of the two artist studios in Estudio Barozzi Veiga

Simon Menges

The studio founded by Fabrizio Barozzi and Alberto Veiga this time he leaves the mighty wall element seen in the prospect of the Lausanne Museum, the building two twin pavilions and chromatically opposite. The so-called A1 and D4 are designed, the first – space ientrance to the London Design District – welcomes visitors with its glossy and reflective coating, while the other, with a total black facade, overlooks the central square of the creative district. In both cases, these are pragmatic buildings which, as the designers themselves tell us, maximize the flexibility of the interior spaces using elementary building systems.

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The two buildings designed by the Italian-Spanish studio for the Greenwich district

Simon Menges

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The second building by Barozzi Veiga with a total black elevation

Simon Menges

As in the case of Barozzi Veiga, the other firms involved also worked to develop pairs of projects that would best build this new part of the city designed for those who work in design, art, technology and more generally in the world. of creativity. Participants include: 6a Architects, Mole, Architecture 00, HNN, Adam Khan Architects, David Kohn Architects and selgascano. All to define an operation (above all real estate) that was born after the first impulse given to the Greenwich district by the Millennium Dome, the controversial architecture designed by Richard Rogers’ studio better known today as the O2 Arena .

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Barozzi Veiga’s project for the London Design District

Simon Menges

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Barozzi Veiga’s artist studio for the Greenwich Design District

Simon Menges

The one made by the customers is undoubtedly an unusual choice nowadays: instead of trusting the pen of a famous architect with architecture spread all over the world, we have preferred to entrust young and talented (and equally famous) synthetic architectural studies with indications to develop the assigned theme as they saw fit. In the case of Estudio Barozzi Veigathe two buildings are in dialogue with each other and recall the area’s industrial identity in appearance, with a concrete core covered on the exterior and declared at some points in the interior.

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The interior of the artist’s studio

Simon Menges

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The building’s interior designed by Barozzi Veiga

Simon Menges

In both cases, the two pavilions have a simple geometry enriched by large windows that, although inserted in a precise grid, are open in an irregular manner. The different heights and widths tell from the outside about the intermediate floors and the possible internal activities, which are placed in relation to the desired light. The activities are therefore arranged on the four floors, which go from the lowest, which contains the public spaces, up to meeting offices and studios. Inside, the interior is designed to be as flexible as possible, with minimal solutions that leave the surface extremely free. In addition to exposed concrete, we find prefabricated elements that build classrooms and environments useful for creative work.

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The interior of the building in the Greenwich district of London

Simon Menges

www.barozziveiga.com

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