Serena Confalonieri: “Positive Design” – The Republic

“As a child I was more interested in fashion: I didn’t play family with dolls, but to make clothes”. When I grow up, Serena Confalonieri – Milanese designer and art director born in 1980 active in product, interior, graphic and textile design – has decided to “dress the houses”. “At first I signed up for architecture, but then I chose interior design,” she says.
Distinguishing his creations is a style characterized by color, decoration and emotion. But nothing to do with unnecessary decorations.

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«The decorative element is fundamental to me, but I always make sure that it is not used: it must be part of the project and have a reason, functionally or at the level of expression. Moreover I try to design objects that are able to create positive sensations: I like to imagine that in a moment of clearing someone keeps my product because it makes them “feel good”. Color is also fundamental to me: it gives a completely different effect“.

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In the Arcadia pouf, which marks her first collaboration with Gebr & uuml;  der Thonet Vienna, the designer played with curved wood (photo Carlo Mossetti-Buccia studio)

In the Arcadia pouf, which marks her first collaboration with Gebrüder Thonet Vienna, the designer played with curved wood (photo Carlo Mossetti-Buccia studio)

His latest projects show that. The Arcadia pouffe designed for Gebrüder Thonet Wien, designed to play with curved wood, a signature feature of the brand, and took inspiration from the arches and colonnades of the neoclassical residences. “In this project, the arch is a characteristic element that, repeated on the perimeter, becomes a structural and decorative element: proof that decoration can be done without simply being used”, explains the designer. Or Layla off the table lamp MM chandeliersthat has the shape of old oil lamps and night lights: “it gives a familiar feeling, given by the familiar object it is inspired by, but it revisits it with colors and a novelty, as the body is completely illuminated and enlightening », the creative continues with To explain.

Layla by MM Chandeliers has a completely luminous body.  The intensity of the light & egrave;  different between the upper part, in colored transparent glass, and the lower part, in opaque glass (photo Stefania Zanetti)

Layla by MM Chandeliers has a completely luminous body. The intensity of the light is different between the upper part, in colored transparent glass, and the lower part, in opaque glass (photo Stefania Zanetti)

“And then there is Venus di Serviced condition: a modular lamp with a central metal body and elements covered in lycra: it can be stripped and washed and can be modified by purchasing fabric spare parts. It is designed to last for a long time ».
Furniture and accessories – but also fittings, textiles and patterns – for which Serena Confalonieri collects suggestions from several sources: from the cinema – “I’m a fan, especially of the independent”, she reveals – to travel, her main inspiration. “I love to travel and I like to discover different cultures, even primitive ones,” he says. “With design, I translate my feelings through a synthesis of forms that are not overly complicated – because I believe that the signs that awaken something in us are the fundamental ones that have always awakened man – and with a language , that can reach as many people as possible”.
The birthplace of his creations is the studio: «I don’t like homework: I prefer to stay in the office and share moments with those who collaborate with me». And the same, in some ways, also applies to the open space he lives in in the Ventura Lambrate area: “it’s both a refuge and a place to share with friends,” he reveals. «My favorite furniture? A huge sofa Saba Italy which is a suggestion of coziness”.

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Speaking of projects and wishes, he says at the end: «compared to the past, I devote myself more to interior design, and in the future I would like to explore the mix between fashion and design. Working with car interiors is also something I would like to try: They are considered only comfort and function, but it would be nice to reject them with more pleasant options ». More Confalonieri style, in short. Meanwhile on the bedside table he has The doors of perception“An essay by Aldous Huxley that I’m reading for an exhibition I’m doing this fall.”

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