NielsenIQ is pleased to announce the 2022 recipients of the seventh annual NielsenIQ BASES Design Impact Awards for the Consumer Packaged Goods (CPG) sector. The global competition recognizes and celebrates the best packaging redesigns in the class and the commercial impact they have on companies. Among this year’s winners are brands that have come up with innovative and creative packaging with design concepts that reflect the brand’s vision and support the buyer’s experience.
Sixty brands submitted package redesigns, and the NielsenIQ BASES team used proprietary data from Retail Measurement Sales (RMS) to identify which brands showed increased sales after the launch of the updated package designs. In addition to evaluating the RMS data, NielsenIQ conducted a behavioral survey of 15,000 shoppers to evaluate individual items in the shopping journey. Each product was evaluated to determine if it contained a visually appealing and easily identifiable packaging that would allow consumers to find the product on the shelves and get them to buy it. The results revealed 10 winners in different categories of consumer products with excellent design and a measurable increase in sales.
“Our team is excited to support and promote inspired brands that create fresh, beautifully designed packaging that can drive brand growth and financial success,” said Andrea Fraboni, Vice President and Global Leader of BASES Design Solutions at NielsenIQ. “This year’s winners represent how effectively redesigned packaging can help transform and lift a brand’s bottom line. These companies have done things right and we are thrilled to showcase their extraordinary results.”
The winners of the NielsenIQ BASES Design Impact Award * 2022 are:
I use sliced multi-grain bread (Parent company: Almarai; Country: Saudi Arabia)
Coors Light Beer (Parent company: Molson Coors Beverage Company; Design agency: Soulsight; Country: USA)
Brooke’s Oros Beverages (Parent company: Tiger Brands; Design agency: Just Design; Country: South Africa)
Cadbury Old Gold Chocolate (Parent company: Mondelez International; Design agency: Bulletproof; Country: Australia)
Lucozade energy drink (Parent company: Suntory; Country: UK)
Nescafé Artesano coffee (Parent company: Nestlé; Country: Colombia)
SSENSE Herbal tea (Parent company: SSENSE; Design agency: Pigeon; Country: Canada)
Turin Chocolate (Parent company: Mars; Country: Mexico)
Speed Stick & Lady Speed Stick (Parent company: Colgate-Palmolive; Design agency: Dragon Rouge BZ; Country: Mexico)
Lay’s potato chips (Parent Company: PepsiCo; Design Agency: PEP Global Design Team; Country: South Africa)
To learn more about our packaging design research solutions, the NielsenIQ BASES Design Impact Award and the results of this year’s winners, visit the BASES Design Impact Award website.
* All product and company names are trademarks of their respective owners. No affiliation or endorsement is expressed or implied.
NielsenIQ, a global information services company, is proud of the highest standard in measuring consumer and retail sales behavior thanks to the most connected, comprehensive and useful understanding of the dynamic global omnichannel channel. NielsenIQ is a source of confidence in the industries in which it operates, and is a pioneering company that defines a new era in measuring consumer and retail behavior. Its data, related information and predictive analytics optimize the performance of companies operating in the packaging and retail sector, bringing them closer to the communities for which they operate and supporting their growth.
NielsenIQ, a portfolio company from Advent International, operates in over 90 markets, covering more than 90% of the world’s population. For more information, visit NielsenIQ.com.
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