Fashion houses accept cryptocurrencies in Rome

19-07-2022 19:00

Cryptocurrencies can no longer be considered a passing phenomenon, and all those who had little faith in their future must change their minds. It all officially began in 2008 when Satoshi Nakamoto launched the first cryptocurrency in the world, Bitcoin.

Nothing is yet known about Nakamoto’s true identity, but it has indeed been established that it is merely an alias behind which hides the identities of a group of cypherpunk activists who, even before the historic year, had theorized a technology that could democratize world economic balances . , decentralization of transitions from intervention by the intermediaries universally recognized as central banks, governments, financial institutions.

Bitcoin’s role in the crypto world

In less than fifteen years, Bitcoin and other cryptocurrencies have managed to break down the reluctance of a consolidated economic system and establish themselves as an investment asset, payment method and technology, blockchains that can be used not only as an alternative to traditional currencies, but also as a validation tool for any digital transaction.

Bitcoin itself has certainly given a great boost to knowledge and dissemination to the general public, able to reach a value of almost 58,000 euros in November 2021, and still strongly present in the investment portfolio of millions of people. As mentioned, this cryptocurrency has become a consolidated asset in the financial landscape, for this reason the Bitcoin EUR exchange interests a large segment of the public, since cryptocurrencies have been able to expand their spectrum of use by entering the lives of millions of people, becoming a universally recognized payment instrument.

The development and global expansion of cryptocurrencies

The most striking case even comes from two nations that at different times have decided even to adopt Bitcoin as a legal currency to complement the traditional one: this is the case of El Salvador and the Central African Republic. Historic decisions that have further emphasized the need, at the international level, for regulation and therefore for official recognition of cryptocurrencies within the global economic scenario.

Meanwhile, more and more companies today accept cryptocurrencies: e-commerce, car manufacturers, up to taxis and municipalities, for example Lugano in Switzerland, which have included them as a payment method for local taxes. .

High Fashion and cryptocurrencies: an increasingly solid relationship

The world of Haute Couture certainly could not get rid of the big fashion houses that led the way in exploring and developing new business models, launching the first NFT collections or developing very personal virtual studios in the Metaverse environments. It does not end there, because there are those who have already announced additional news about accepting payments in cryptocurrencies. The fashion house Gucci, which belongs to the Kering brand, has started a pilot project in some stores in North America, with the aim of landing in Europe, in the major shopping streets: from London to Paris, from Milan to Rome.

Gucci was not the first High Fashion company to open up to cryptocurrency payments: from Louis Vuitton to Christian Dior, from Philipp Plein to Off-White, the world of luxury has not remained indifferent to the revolution taking place in the world of alternative payments. to traditional coins. A further sign, if ever there was a need, that there are still many pages to be written in the history of blockchains and cryptocurrencies.

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