Taormina pays homage to fashion, design and sustainability. At the Ancient Theater the night of the Tao Awards 2022

Agata Patrizia Saccone and Cinzia Malvini

Taormina. The spotlight is on the 2022 edition of Taomoda Week, planned in Taormina from 19 to 24 July, sponsored by, among others, the Ministry of Ecological Transformation, Confindustria Cisambiente, the Sicilian region and the regional departments of productive activities, tourism, sports and entertainment, cultural heritage, from the National Chamber of Italian Fashion, from the CBI Camera Italiana Buyer – The Best Shop, from the municipality of Taormina, from the Naxos Taormina Archaeological Park and from the University of Catania.

The event calendar for the review is rich, culminating in the night of the Tao Awards on July 23 on the occasion of the gala scheduled in Taormina’s ancient theater.

Opening conference on July 19 in Taormina in the fresco room of the Palazzo Calanna-La Baronessa.

It will continue on July 20 with Voices of Women in Comparison – The Wines of Etna Tourist Attraction of the Territory, speech hosted by the Palazzo Ciampoli Museum. The meeting will, in addition to celebrating the fiftieth anniversary of Fisar (Italian Sommelier Federation) in the presence of President Luigi Terzago, give a voice to the world of women entrepreneurship. Among the panels that follow is the presentation of the book “Emirates Nothing is Impossible – Guide to the New World Business Center” by Giovanni Bozzetti, National Vice President of Confindustria Cisambiente.

On July 21, again at Palazzo Ciampoli, it’s the turn of Sustainability Day, the second edition of Sustainability Day established in Sicily in 2021: the morning masterclass that will involve students from the University of Catania in a debate where the exponents of academia , institutions and companies engaged in the green front. In the afternoon, a round table will be held among the speakers Maria Rita Grieco (RAI TG2), among the guests Ludovica Casellati Founder Luxurybikehotels.com and Antonio Quirici President of Cuoio di Toscana.

On July 22, Taomoda Caffè Confidential will make its debut on the terrace of Taormina’s Municipal Library, where journalists and influencers Andrea Batilla and Mariella Milani will present their respective books “The Alphabet of Fashion – The Fashion World Today in 26 Letters” and “Fashion Confidential. What no one has ever told you about the fashion world “.

The day ends with the charity dinner promoted by Onlus’ “Smile House” Foundation.

On the evening of Saturday 23 July, the eagerly awaited Gala Taomoda Awards at the Ancient Theater were presented by La7 journalist Cinzia Malvini, where the Tao Awards were reserved for personalities in fashion, music, journalism, television, medicine and, for the first time, the Sustainbilty Awards. , the special recognition dedicated to the theme of sustainability.

Among the previews, for fashion, awarded this year with the TAO Fashion Digital Award Cividini, Mario Dice and Alessandro Enriquez. These brands, which have previously performed on stage at the Old Theater of Taomoda, have chosen to return to the stage for the prestigious event to show their collections live after choosing a digital format included in the official fashion week in February last year. calendar Milanese.

Alessandro Enriquez, who will present SS 23 as Cividini in preview, will be tasked with opening the evening in the name of continuity after closing the previous edition of the gala.

Also present were the brands selected for TAOMODA SICILY, an incubator of expertise that brings together the brands that are potentially able to best represent and export Made in Sicily, the typical craftsmanship of the island and its centuries-old craft traditions.

Among the TAO AWARDS are the names of some of the winners: Mariella Milani for career, Luca Dini – director F- for journalism, Noemi for music, Gilda Bojardi – Director of Interni – for design, Valentina Curzi and Cuoio di Toscany for Sustainability Day, Francesca Vaccaro – Coutū, for sustainable fashion and Max Vadukul for photography. The other winners will be announced in Taormina at the opening conference on 19 July.

“A version of awareness and restart awaits us – comments Agata Patrizia Saccone, President of TAOMODA – a renewed format that will focus on female empowerment and sustainability. As a woman, I am proud to be able to give other women an extraordinary stage Today, more than ever, it’s important to support new talent and a sector like fashion that, despite suffering, continues to fight for a greener future and has been able to reinvent itself with pride, focusing on value. of Made in Italy “.

The tourism promotion project TAOMODA ON BOARD will also see celebrities and guests from the event sail to Isola Bella aboard the exclusive Ashley Rose sailboat to fully enjoy the nature reserve and the landscapes around the Ionian Pearl.

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