A “digital Eataly” to bring Italian design to the world

At the end of last year, it was billing half a million euros, because this year the triple is expected. With the campaign off crowdfunding received almost double what was requested (figures are confidential). 85 out of 100 sales they take the route from 40 foreign countries, up to Australia. In the catalog there is 140 brandsin rise, in over 12 thousand products. Programming, digital marketing and communication are handled by a staff of 12 people80 women, flanked by expert design collaborators.

These are the numbers Design Italythe e-commerce marketplace specializing in Made in Italy products.

Driving is there Roberto Ferrarileader who created the startup in full pandemic in 2020 and left CheBanca’s general management!

Italian design is also a digital trend

The original idea, which was maintained over a two-year period, was to become a reference point for e-commerce of Italian design products with a customer feedback rating high, which increases the presence of the digital platform in foreign markets, adds new products and brands to the catalog, providing high-level customer care.

They are scheduled for the next few months investments to strengthen the platform’s presence in foreign markets, in particular in Asia.

The capital increase at the beginning of the year enabled Design Italy quadruple your sales in the first half of the year.

So far investors they are Italian, but Ferrari also aims to raise foreign capital.

It also looks at B2B2C marketto create a space where architects and designers who can enter into dialogue with end customers for the realization of interior projects.

And by the end of the year, the site will have features of augmented reality to give the visitor the opportunity to live an experience immersive and personal design, and the thought goes understandably enough to the development that will lead to the meta-verse.

We talked about it with Roberto Ferrari.


Roberto Ferrrari

Roberto Ferrrari
Founder of Design Italy

Design’s digital eatery ‘

From the bank without branches to the shop without walls, to financing without institution: that is, unconventional in fate. Between continuity and increases, what’s really innovative about Design Italy’s plate today?


«Compared to CheBanca! for me in DesignItaly there is a double difference, on sector, but also of role: in the first case I was the leader in the second, I am an entrepreneur. The challenge is twofold, but somehow it has one key point in common: innovation lies in noticing the progress of digitizing the sector in advance and making it a long-term competitive advantage. In both cases, the business and distribution models focus on the digital, at least in my time it was CheBanca !, which put the customer at the center. Few people know that already in 2019, the year before the explosion of Covid, the commodity sector with the strongest percentage growth in e-commerce globally, was furniture. And if we apply all this to the incredible strength that Made in Italy and design abroad have, we can understand its scope, the idea in mind of a sector where Altagamma already estimates a growth potential of 20 billion in exports in the next 5 more year.

An aggregator, a digital platform in the service of Italian design, capable of maximizing its potential. A digital eatery of design. One thing that is not there. “



How much do Amazon and Alibaba hinder you, and how much do you bother them?


“First and foremost, we need to bring the maximum respect to Amazon, and also to Alibaba. I myself have been a regular customer of Amazon since the late 90’s when I lived in London. Unparalleled, they have traced an endless path. We’re microscopic about them, so I really do not think we can bother them. them to us? Of course because they tend to swallow everything and everyone and therefore also attract producers who could work with us instead. Given the appropriate proportions, we have different models, although they have obviously been trying to sell made in Italy for years. But you can not do everything with the same brand and the same business model. We are more “curators”, more voters, more partners, we know better what surrounds us and we know how to tell it and improve it better, also better defend the prices. It’s like comparing a store to a hypermarket chain that is used to 3×2. There is no story for the dimension, but for the care, the dedication, it is a completely different story.



Honestly, when will e-commerce become mainstream among the Italian population? Maybe when we implement the generational change?

“Italy on e-commerce despite the gigantic steps due to the pandemic is still far behind. Both by market penetration and by its size, also given by the frequency of purchases and by the average order value, therefore by the habit of using the channel to buy. That said, you cannot live without e-commerce today. It is already mainstream for those who as a company use it well. Not only because it must be considered in an integrated way in relation to not only other distribution channels, but also because it informs, improves the whole company, shifts focus to the customer, generates first-hand information, influences logistical and operational chains, the way of working, earning , to devise new products and services. Without digital, you are much more blind, slow, far from the customer, it’s not just a matter of efficiency or some more orders. I see Italian companies in general, even in the luxury sector, which is now affected by e-commerce. Yoox and LuisaviaRoma did something good for fashion. We want to make it Italian design ».

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