the price is dissuasive, even with incentives

Why are electric cars spreading so slowly? Price is the first deterrent, even with incentives, but there is more

The spread of electric cars in Italy that is a fact but growth is still slow and currently only limited to the north and in the company fleets. The reason? Prices too high also with incentives, but not only. This is one of the most important pieces of evidence that emerged from the research “Mobility that does not change – A two-speed Italy, between those who embrace the new and those who can not yet afford it“Made by Bain & Company on behalf of Aniasa, the association representing the mobility services sector within Confindustria. The study analyzed changes in the mobility habits of Italianswith particular focus on the progress of the transition to electrified mobility.


In Italy, 100% electric cars have increased in share, but still do not very relevant. In 2021, it is only 5.3% has registered a BEV as it goes down to 3.9% in small countries and even less only private individuals (3.7%). The ecological transition is therefore proceeding in small steps with the Italians, who above all prefer hybrid cars (over 30% of new registrations last year, almost 40% in the big cities) and especially mild. In the first quarter of 2022, the level of incentives lowered the percentages further, by only 3.3% of new registrations represented by electric cars (only 1.8% only counts private individuals).


Private individuals still buy some electricity and if they do almost only in the north. The confirmation lies in the documented connection between the spread of BEVs and the added value per. per capita, which shows that electric cars are still good for a few and they are sold where the money goes most. There was also evidence from the responses of the sample of consumers who participated in Aniasa’s investigation, according to which too high costs for electric cars, even with incentives, and the biggest (but not the only) factor holding back the great growth of BEVs. In particular:

– 55% do not buy electric cars due to list price too high and the uncertainty about the cost of use and maintenance;

– 31% do not buy them due to the scarce capillaritycharging infrastructure and consequent uncertainty about autonomy (although another study has in fact shown that the charging points are sufficient for the number of electric and plug-in cars in circulation);

7% do not buy BEVs simply because still prefers endotherms;

– 3% are in doubt security of electric cars.

The remaining 4% already own a full electric car.


The report then focused on another aspect that should not be underestimated: the power supply actually gets a larger share in larger cars (especially SUVs), which, however, does not facilitate the proliferation, as the Italian market has always been oriented towards small and medium-sized models, cheap and perfect for city centers. However, the estimates for the future are a total cut in the small car segments.

There is therefore a risk of creating a short circuit, and for Aniasa a solution can be given for long-term leasing, a sector that it renovates its fleet faster than private individuals, with a share of cars with CO2 emissions below 135 g / km calculated at about 60-70% of the total registered. And if buying an electric car can still be expensive for many, renting it in the long run would seem more affordable. Sure, there would be the ‘small’ detail of the exclusion of NLT companies from the 2022 auto incentives, but that’s a different story …

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