Qatar FIFA World Cup poster officially unveiled at The Design Museum in London

The official Qatar 2022 ™ FIFA World Cup poster was unveiled at a special event at The Design Museum in London.

The event was organized to celebrate the creativity and cultural significance of the artwork designed by Qatari artist Bouthayna Al Muftah. The main poster depicts the traditional headgear thrown into the air, symbolizing the celebration and fandom of football throughout Qatar and the Arab world. The seven support posters show the Arab world’s passion for football and the game’s ability to bring families together.

A number of special guests attended the inauguration in London, including the official Qatar 2022 ™ FIFA World Cup Ambassador David Beckham. The event marked the presentation of the poster as a new addition to the Design Museum’s Football: Designing the Beautiful Game exhibition, which is the first public display of the poster outside of Qatar.

During the event, Al Muftah explained the story behind the main poster along with the seven supporting works of art. Al Muftah, along with the other special guests, signed the poster, which was donated to The Design Museum.

Speaking about the importance of the event, Fatma Al Nuaimi, Chief Delivery and Heritage (SC) Communications & Media Executive Director, said: “It’s a great thrill to see the official poster on display at the Design Museum. This beautiful work of art illustrates with the seven supporting posters our region’s passion for football and emphasizes the importance of bringing the FIFA World Cup to the Middle East and the Arab world for the first time.

“I am extremely proud to represent Qatar and to make my mark on this incredible milestone in my country’s history,” Al Muftah said. “Being able to work on a World Cup project still seems surreal. It is an honor to see my work presented in prestigious locations around the world, including at The Design Museum in London.

“It was great to visit the Design Museum today, see the Qatar 2022 World Cup poster and meet the artist. Football brings people together and Bouthayna’s work conveys that sense of celebration and passion for the game, ”said Beckham, who has represented England in three FIFA World Cup tournaments.

The Qatar 2022 World Cup poster was added to an exhibition in the Design Museum’s Football: Designing the Beautiful Game exhibition, showing examples of all FIFA World Cup and FIFA Women’s World Cup posters from 1930 to 2018. In addition, the seven supporting works of art and the models of Lusail Stadium and Al Janoub Stadium. The venues, which will host both matches during the tournament, were designed by British architects. The 80,000-seat Lusail Stadium, which will host the final on December 18, was designed by Foster + Partners, while the 40,000-seat Al Janoub was designed by British-Iraqi architect Dame Zaha Hadid.


Tim Marlow, CEO and Director of The Design Museum, said: “It is an honor for us to display these extraordinary works of art in our Football: Designing the Beautiful Game exhibition. The exhibition has a space dedicated to showcasing all FIFA World Cup posters. from the first tournament in 1930, so with the growing enthusiasm for Qatar 2022, it seemed like the perfect opportunity to update this design story.The posters illustrate the love of Qatar and the Arab world for football and family, and we are very proud to host Bouthayna and David Beckham along with other special guests to hear the story behind this series as football fans from around the world prepare for the 22nd edition of the FIFA World Cup before the end of the year ”.

The exhibition Football: Designing the Beautiful Game, including the first public exhibition of the official FIFA World Cup Qatar 2022 poster outside Qatar, is open until August 29, 2022. The exhibition at the Design Museum follows its inauguration this month in late Qatar, in Hamad International Airport.

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