Almost unanimously received on social media in a very negative way – when not literally ridiculed and crushed – the logo Mosaic City in Ravenna promoted by the Ministry of Culture and presented to the public on 5 July, it is already raising the first political controversies. The first to move with good timing is Alvaro Ancisi group leader of Lista per Ravenna, who does not focus so much on the quality of the logo “rejected” by the public on social media, but rather on the appropriateness and / or ease of certain municipal elections that on the occasion did not make an actual tender. Ancisi raises doubts about the excessive closeness between designer Macchia and cultural councilor Sbaraglia, who has previously collaborated on the project “Fahrenheit-39” funded by the municipality before the convention system introduced by Elsa Signorino put an end to discretionary funding.
“Suddenly, Giunta de Pascale informed the press the day before yesterday that it had awarded a new graphic” trademark “to the identity of the city of Ravenna in the mosaic, due to a communication project carried out by” eee studio “by graphic designer Emilio Macchia and Erica Preli, priced at around 10 thousand euros, will be launched with a whiteboard campaign (previously distributed in the city) and promotion on the web and in print.Any initiative from the city associated with the world of mosaic will have to be subject to this trademark, on a geometric grid of squares inclined at 45 degrees to form a letter R on a field “full and empty”, and thus intends to use, albeit very abruptly, “the language of the mosaic” and synthesize the “processes”. who in addition to the posters packed a walking bag. – we read in the note of Alvaro Ancisi – It is not up to a city council member to express assessments of the quality of the work, while objectively recording how the reactions from a very high wealth of citizens, on the online editions of the newspapers and on their Facebook pages, have been strongly opposed . The disputes emphasize first and foremost how the graphic image is not reminiscent of the mosaic excellence of which our city is the capital of the world, and also triggers a wide range of ruthless comparisons, for example with “a quick catering placemat”, or with the “first aid kit” , or with “cross-stitched initials for a towel”, many even use Paolo Villaggio’s famous joke about the battleship Potemkin. An “erudite” commentary glimpses technical similarities with the image, no matter how apt and gratifying it may be, chosen by Reggia di Venaria for its 2022 dedicated to events, initiatives and suggestions about the game. “
Branded by Ravenna and – in the box to the right – that of Venaria Reale in Turin
List assignment for Ravenna, says Ancisi, “But it is to provide an answer to the numerous questions, received from many parties, about the method and the way in which Giunta de Pascale practices to impose on the Ravenna community a project of this value without everyone’s knowledge: the City Council and its Cultural Commission; public information; institutions, associations and important personalities active in Ravenna in the field of mosaic; professionals interested in presenting their own proposals. three topics and the choice of what is considered best, but nothing else is known.Many have asked us to know how much the whole campaign costs, others have explicitly pointed out some impossibilities to us, which in principle will exclude those who are linked to family ties, consists in the fact that the owner of the winning studio and the current cultural councilor, deus ex machina, was associated, over the years back to 2017, in the launch of “Fahrenheit 39”, a private event on design and publishing that benefited from financial contributions from the Municipality. The first worked on the two 2016 and 2021 election campaigns for the candidate for mayor de Pascale, while the second was even coordinator in 2021. “
“By registering the above as the subject of political discussion. – ends the exponent of Lista for Ravenna – However, I felt the need to clarify everything that no one knows at the administrative level, but that citizens ask to know, by contacting the mayor of the Cultural Service in accordance with the law to get a copy of documents and administrative actions, as they have initiated, established and completed the market investigation and the subsequent private negotiation entrusted to the service in question; those relating to the audit of 2021 (as soon as the branch councilor Elsa Signorino left) and of the years before 2017 (when Signorino took office), with particular reference to the costs incurred by the municipality and the reports submitted by the organization ; and those who are helpful in learning about the content, methods, and costs of the billboard and online advertising campaign and in print of the aforementioned new graphic identity of Ravenna as a city of mosaics. Then it will be discussed in the city council, open to the public, with full knowledge of the facts. “