The dear electric revolution: the Italians can not afford it

In June 2022, sales of battery-powered vehicles fell by 7% compared to 2021, and for the price range below 35,000 euros, the models that can be purchased are below 30% of those available. But do they generally sell? Much smaller: last month only 13,014 units, less than the year before

Qhis marriage has nothing to do – or at least for now, accounts in hand. That electric cars in Italy, they have too high a cost for most citizens, with figures showing both the difficulty for those belonging to certain income groups in buying a similar car and that the 2035 target of cars without combustion continues to be discussed. But let’s see some numbers. In Italy number two Motus-E, an Italian association in support of electric mobility, there are currently 297,607 electric vehicles in circulation, and in 2022, 9.2% less were sold than in 2021 (61,886 compared to 68,147); while sales of pure electric cars, called Bevs, and plug-in hybrids, Phevs, in the single month of June accounted for 13,014 vehicles, less than 7.8% compared to June 2021, when there was a registration of 14,120 cars. It should also be remembered that in mid-June, the series of incentives that the government had made available to buy an electric car ended.

But above all, there is a fact that suggests how complicated it is for many to go ahead with the purchase of this type of car. In fact, less than 30% in the electric car fleet are vehicles with a price of less than 35 thousand euros. In a generally difficult historical moment for the car sector, with a decline in registrations in June of -15.3%, sales of electric cars also fell. Full electric cars fell by 14.6% to 5,975 units, while hybrids are saved in numbers, with registrations of just over 7,000 (only -1.3% down compared to last year).

In July 2021, The sun 24 hours he wrote that between installments and royalties one can no longer look at a canonical list price. Still after research Car market in value promoted by Mapfre on Dataforce data, it wrote that the average net price of an SUV in 2021 was 22,850 euros. An SUV, therefore not the first of the city cars.

S.and given these estimates, it goes without saying that the few cars available to Italians have prices that exceed even those of an SUV, it is not hard to understand why many are fireproof towards buying an electric vehicle. “Regarding the” 0-20 “class instead the available models for the incentive price range (less than € 35,000) are less than 30% of all available models“, Motus-E explains in a note,”this would already be enough to explain that reservations as expected are slow. In addition, we remind you that fleets and all legal entities were excluded from reservations and that fleets and leases in the previous months represented an important market share “.

But despite the apparent difficulties, the battery sector does not stop innovating and growing and is pushing, among other things, for a larger presence in the area. Because if it is true that many Italians cannot afford electric cars, as written, there are still more than 260,000 vehicles in circulation in the country. Which must be recharged. For this reason, the Motus-E indicates the growth of charging stations scattered around Italy as a positive remark. In June 2022, they were tracked down 30,307 charging pointsmost of which are in Lombardy, Piedmont and Lazio while charging infrastructurei.e. the dedicated stations, which may include one or more charging points, are 15,674.

Market growth is slow, while industrial innovation continues to push. Perhaps, still 13 years from the 2035 deadline, there is still much, too much to come to hasty conclusions. But the present, meanwhile, says this. And it does not bode well.

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