Corporate Social Responsibility, in English CSR: it is the challenge of the present (and the future) that all organizations must address, and the IT world is certainly no exception. We interview industry leaders and reveal their strategies, attitudes and action focus. Technology at the service of fairer and more inclusive societies is not a slogan without content, but a concrete goal.
Citizens’ expectations are, after all, high and impossible to ignore: a survey conducted by the World Economic Forum conducted with Ipsos revealed that 86% of those interviewed would like significant improvements in terms of inclusiveness and social equality.
01net therefore decided to interview the most prestigious companies in the IT market and ask them how their business model has changed to meet these important desires.
To Google Cloudanswered our questions Paolo SpreaficoDirector of Customer Engineering Google Cloud Italy.
Corporate Social Responsibility brings about important changes in the way organizations operate and produce. Are ethics and profitability still opposing themes, or can they coexist successfully?
For Google Cloud, progress can not be separated from concepts such as respect, ethics and transparency.
Not only ethics and profitability can coexist. For Google Cloud, progress can not be separated from concepts such as respect, ethics and transparency.
Google Cloud operates below ethical principle “by design”. We believe that a rigorous assessment of how to build technology responsibly is not only the right thing to do, it is a key component in making progress.
We apply these principles everywhere, throughout the company, as they help us make decisions that align with Google’s mission and core values.
To be inclusive and open to all types of minorities: a statement that used to be more a statement of principle than a concrete reality. What is your policy from this point of view?
Diversity, equity and inclusion (DEI) are more than just passwords for us. They are fundamental components of the workplace culture that have a real and tangible impact on the entire organization. What we seek to create in Google Cloud is a culture where everyone can reach their potential.
Solid and well-executed DEI initiatives ensure that every single employee feels welcome and valued at work. At Google, our goal is to cultivate a sense of belonging and the ability for people to play a significant role in creating useful and universally accessible products and services.
Talking about social responsibility would be impossible without reflecting on integration with the communities in which the companies operate. What projects do you have for our country?
Google is committed to supporting Italy’s economic recovery and growth. In July 2020, we announced one $ 900 million 5-year investment plan which includes the launch of our two Italian cloud regions and our project Opening of Futurelaunched in July 2021 in collaboration with TIM and Intesa Sanpaolo.
The latter offers free technical resources and training to help students, L’accezione più comunemente utilizzata nel settore ICT è quella che definisce startup una nuova impresa innovativa, sia per quanto riguarda il suo modello di business, sia per quanto attiene ai suoi prodotti o servizi. Una startup ha come obiettivo un rapido sviluppo, grazie all’adozione di un modello di business scalabile e ripetibile.
” class=”glossaryLink “>start up and small businesses to develop their digital skills. As part of this project, we also launched in December 2021 one Center of Excellence that provides support and training in AI to Italian startups, organizations and communities.
In 2021, we also partnered with TIM to launch Google Cloud Proa complete developer training program open to all Italian developers to which they have so far joined; over 7,000 developers.
Google is committed to supporting Italy’s economic recovery and growth.
Like Google, we also made the program Italy in digital which has enabled more than 1 million people and SMEs to digitize themselves and over 500,000 people to acquire the digital skills needed to start a business or improve their professional careers.
To top it off, we believe in it the new cloud regions of Milan and Turin will have a positive impact in the coming months and years. A recent independent study on the economic consequences of the University of Turin states that the regions will generate up to € 3.3 billion and will support up to 65,000 new jobs by 2025 in Piedmont and Lombardy.
The welfare of companies, which is highly developed in the nations of Northern Europe, has struggled to establish itself organically in Italy. How do you, as an IT manager, strengthen your workforce?
After more than two years of remote work, we are aware that the work of the future is flexible, so at Google we have established a hybrid work week. Most Googlers spend about three days in the office and two days at the place where they work best, whether in the office or at home.
As part of our efforts, we have launched a global campaign called “Room for everyone“To spread the awareness that we as Googlers are owners of our work culture, and that each individual has the power to make choices (large and small) to create a more inclusive environment.
We also offer several options for changing your office location or working 100% externally. And we offer four weeks of “work anywhere” a year to give everyone more flexibility, especially when traveling on summer trips and vacations.
Finally, it is impossible not to talk about environmental sustainability, also in the light of COP26 and the very strong public opinion on the issues. How did you design your roadmap to reduce your ecological footprint?
By 2030, it will succeed in driving everyone data center and offices that use carbon-free energy, every day and at all times, is an ambitious challenge, and we are the first major company in the world to have decided to tackle it.
According to Google Cloud, the road to a sustainable future begins with the small decisions that each and every business makes in their daily lives. In 2007, Google became the first major CO2-neutral company; in its second decade of life, it was the first company to achieve 100% renewable energy equivalence through renewable energy purchase contracts, such as wind and solar, and now, in 2030, it aims to become the first large company to operate without CO2 emissions.
Being able to operate all data centers and offices using carbon-free energy, every day and at all times, by 2030, is an ambitious challenge, and we are the first major company in the world to have decided to tackle it. This is the most difficult step on the road to full decarbonization. Specifically, we intend to achieve this by following three main guidelines: (1) by continuing to purchase renewable energy through long-term contracts, (2) by developing technological innovations to improve the energy efficiency of our data centers and our cloud solutions, and ( 3) by offering support for public policies to ensure that the transition to clean energy provides economic opportunities for all.
At our first Sustainability Summit, held on June 28, we announced a further expansion of our sustainability solutions – from the Google Earth Engine to the Carbon Sense package to the Carbon Footprint – new datasets and tools and a range of partnership applications, such as Google Cloud Ready – Sustainability, which can help make sustainability the easier choice for everyone.
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