TURIN – Tuesday, July 5, 2022 took place at Museum of Risorgimento in Turin 2022 edition of “Stater General of Culture“, The annual appointment of Sole 24 Øre dedicated to the development of the Italian cultural industry.
“Turin – said Mayor Stefano Lo Russo opens today’s work – welcomes the cultural states with pride and convinced that it represents the most important opportunity to analyze the greatest Italian economic activity. It is clear to everyone that culture is not an accessory and superfluous aspect of each of us, but it represents one of the most representative aspects of our country. On this day, the goal is to create a system, network the best experiences and look to the future with confidence“.
The director of Sole 24 Øre Fabio Tamburini he immediately noticed how the world of culture and entertainment has been “One of the sectors most affected by the containment measures introduced in the EU to curb the spread of coronavirus. Deep cultural and technological changes are forcing new professional figures, new investments and a new widespread digital competence. Now we start again, as the live events sector shows, but we must to do it aware that nothing can be the same as before. “
But despite these two difficult years, what was also evident from the words of the CEO of 24 ORE events and 24 ORE culture and daily manager of Radio 24 Federico Silvestriis that this new awareness will be the key to the success of the Italian cultural industry sector: looking ahead, without forgetting that the best opportunities come from the biggest crises.
Public and private cooperation, which is still a long way off
The morning opened with the jealous interview Minister of Culture Dario Franceschinirecalling how Italy is the European country that has made major investments in culture with the NRP: “None of theml Pnrr the government has allocated 7 billion euros to promote the culture of our country, this is the highest amount allocated by a country. We anticipate various investments based on the large digitization plan with the creation of an Italian digital library for archives and libraries. Investments are also planned in the ecclesiastical heritage, the overcoming of architectural barriers, in parks and gardens, in the rural heritage for sustainable tourism.“. Franceschini at the State of Culture then went on to talk about public-private, one of the themes of the annual conference for Sole 24 Ore. “I have insisted a lot on cooperation between public and private, private must not only put the money, but must also cooperate in projects. But I must remember that those who intervene in culture must do so for a moral calling and not for pure profit, for it is difficult to make a profit in this sector. The art bonus is a system for individuals to intervene in the world of art, in recent years 600 billion euros have arrived“.
“Investing in culture in Italy – continued Franceschini – it is also a major financial investment, an aid to Made in Italy for sustainable growth. Governments and ministers will change, but there will be no return to the season of cultural marginalization. PNRR put 7 billion, we are the country that has set the highest number. We are moving in the right direction, even though there is a long way to go again “.
The role of individuals and the Art Bonus
He spoke about the role of individuals in the cultural economy, the real key to the economic revitalization of the sector Innocenzo Cipollettapresident Confindustria Cultura Italiawho remembered how for two years “We are witnessing a renewal of the world of culture, companies have been able to respond and are still responding to the crisis caused by the pandemic by innovating and renewing themselves to meet what in reality was one rewriting of cultural consumption. It required vision and the courage to do so – stressed the President of Confindustria Cultura Italia – without ever forgetting the economic and social value that culture brings. Now there is greater recognition, also at European level, of the sector’s contribution to collective welfare And individual. An aspect that in wartime, like the present, can represent one antidote to violence and a network for rebuilding international relations “.
Matteo BagnascoLeader of the Cultural Goal of Company of the San Paolo Foundationreminded of how the Foundation in recent years has “changed its role from a pure project support to an agent for development and change. Therefore, it does not seem solely to strategically allocate resources to social influence – Bagnasco specified – but more and more he works on the enabling conditions, on the processes for this to happen. The 2030 Agenda’s goals for sustainable development represent the frame of reference for the four missions that characterize the Foundation’s commitment in the cultural field: attractiveness, skills, custody and participation.
Antonio Calabrò, President of the Museimpresa and Vice-President of the Industrial Union of Turin, he stressed how the art bonus should be extended to companies investing in private cultural assets.
“The art bonus is an excellent tool, it can work better, but it should also be extended to people who invest in their cultural heritagein private cultural assets that can create development mechanisms “.
He closed for the morning work, among other things Luigi Abetepresident AICC-The association of cultural and creative companies, which he stressed “It’s time to look ahead by focusing even more on culture and on companies in the sector in one balance between private and public. Now is the time to train fully the ability to dialogue, network and strengthen partnerships. Suffice it to say that comparing private enterprise with cultural heritage is the opposite. To think that everything should be public when we talk about cultural heritage is a myopia that, above all, hinders the development of areas with a high density of tangible and intangible culture-based assets. ”
The social value of culture
The afternoon work began at. 14.30 with the round table dedicated to the Italian museums, the protagonists of the relaunch, between conservation and innovation: they participated Evelina Christillinchairman of the Museum of Egyptian Antiquities FoundationCarolyn Christov-Bakargievdirector of the Castello di Rivoli MuseumEnzo Ghigochairman of the Turin Cinema MuseumGiovanna Melandri, Chairman of the MAXXI FoundationDomenico Pirainadirector of the Palazzo Reale and the Milanese Science Museums.
Then it was the turn of the experience of the major cities of Rome, Turin and Milan, with testimonies from the respective cultural councilors: Miguel Gotor, Rosanna Purchia And Tommaso Sacchi.
The new boundaries of culture between art and new technologies were instead at the center of the intervention of Massimo LapucciSecretary General of the CRT Foundation and CEO OGR, who emphasized how “the new frontier of culture is ArTechnology, ie the growing pollution between art and technology that separates today’s world. This international megatrend finds the ideal laboratory for OGR Torino experimental projects in the field of gaming, AI and Metaverso, which mix creativity, science and technology and generate a very high social valuein inclusion, digital security and sustainability“.
Finally the exclusive interview with Andrea Bocelli, who remembered how “Culture can be used for goodand that is fundamental, because without culture there is no progress ”.
Closing of the plant was entrusted to a panel of guests who did the house honor in this 2022 edition of the State General for Culture, with the last item entrusted to Alessandro IsaiahSecretary-General of the Fondazione Cultura Torino, who reiterated how the states of culture have been there for some time “An important moment for reflection, at the national level, for a sector that often has fewer opportunities for discussion and sharing than others and that just as often, it is not considered strategic enough in the economic development of a country “.
Also Ferruccio Martinottidirector of the National Museum of the Italian Risorgimento in Turin, which hosted the event, reiterated its satisfaction with the success of the 2022 edition. “We are honored to have hosted what is without a doubt the most important and prestigious point of confrontation in the Italian cultural world, and we are proud to have done so by once again emphasizing the figure of these last years’ museum management: to open our space and place. they are constantly in dialogue with the police in its most diverse forms. “