Luxury and culture: the “LeCattedrali” project in Asti

It is undoubtedly an evocative name, not without the charm already experienced in Canelli for the Unesco project, the name chosen by the initiators of a new residential and cultural structure that will be inaugurated in Valleandona next spring: LeCattedrali. No longer the underground cathedrals of Canelli, the unique historical cellars of their kind, but cathedrals of art, wellness, good taste and many other aspects related to the accommodation and promotion of the area. It is no coincidence that very prominent professionals in the Asti area promote the initiative, albeit with different roles.

The LeCattedrali initiative was actually born out of an idea from Massimo Cotto, journalist, author, music expert (he is also artistic director of AstiMusica) here in the role of artistic director of the project, by Livio Negro, entrepreneur, former president (for a short period ) for Asp and current president of Astigiano Paleontological Park, and for the architect Filippo Cornero, former municipal councilor in the time of Mayor Brignolo and also promoter of initiatives that mix architecture with culture.

“The complex – let the promoters know it – aims at this moment of total dematerialization and loss of physical tangibility of emotions, to restore holiness to the physical object, to the icons of the world of music and art, to give life to a place that will give you opportunity to “touch” on the myth and the unique and enjoy live all that the history of music has created and continues to create in a perfectly expressive union between two languages: culture and luxury ».

Luxury is a key word in the interior of the Entrepreneurship Initiative, which boasts a structure nearing completion, in an area of ​​over 165,000 square meters deployed in the paleontological district of Asti and Monferrato. An area that brings together more than 70 municipalities, located in a strategic position between Turin, Genoa and Milan, and adjacent to the Astigiano Paleontological Park, an important geosite next candidate to become a UNESCO World Heritage Site. But in the end, what are the details of the project? LeCattedrali will host a museum (LeCattedrali Arts), a high-level accommodation facility (LeCattedrali Luxury Resort), a gourmet restaurant (Sacrestia de LeCattedrali Restaurant), a bistro (LeCattedrali Bistrot), an “unconventional” cellar for adult wines (LeCattedrali WineC ), a well-equipped wellness area (LeCattedrali SPA & Relax). Outside there will be an open-air theater (LeCattedrali OpenAirStage), with rooms and paths organized in the woods, an elevated kitchen garden, an orchard, wooden houses and a car park with solar cover and charging columns for hybrid or fully electric vehicles (LeCattedrali outdoors).

“The cathedrals – reads a press release – will therefore become an important laboratory for beauty and cultural eccentricity, a space that will organize and host concerts, workshops, showcases, exhibitions, meetings, events, exhibitions and much more”.

One of the strengths of the initiative is represented by “LeCattedrali Arts”. It is a museum of common records, works and musical memorabilia, the basis of which is given by the collection donated by Massimo Cotto himself, which has over 30,000 vinyl records and CDs, thousands of music books, hundreds of souvenirs, memorabilia, photos and objects autographed by the greatest Italian and international artists, historical exponents of the world of music, cinema and theater.

“The basic idea is to recreate holiness to the physical object and materialize memories. In an age where fluid wins, and often the songs do not even come out on physical support, we want to create a place where what is lost is gathered. The foundation becomes my collection – explains Cotto – A collection that represents my life for me, but which I would like to give up for this particular project, and I call all of them who have records, cassettes or CDs in the basement, or unused in a or other space.If you do not know where to place them, donate them to LeCattedrali ».

Interested parties can donate their collections by writing to massimocotto@gmail.com.

[nella foto Massimo Cotto e Livio Negro]

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