An exhibition tour that tells the portrait in pictures, from that in marble by Cicero and Augustus to that taken by the “machines”, passport photo format.
It is “Faces for eternity from Roman times to the present day: the marble portrait, the pictorial and the passport photo”, the exhibition itinerary devised by the museologist Maria Cristina Vincenti in collaboration with the Dedem Spa Group, which will be available free of charge in Ariccia, at the Locanda Martorelli-Museum of the Grand Tour (Piazza di Corte 4), famous for its cycle of pictures on the history of Ariccia, the work of the Polish painter Taddeo Kuntze from the eighteenth century.
This thematic tour dedicated to the portrait, from a chronological and evolutionary point of view, is one of the planned initiatives for the Ariccina summer. After difficult months with many restrictions related to the pandemic, the summer of 2022 will be a season dedicated to being together with lightness and joviality, with dance evenings and the traditional pork festival, but also with culture, history and art.
“I thank the Dedem group – said the mayor of Ariccia Gianluca Staccoli when he presented the municipality’s summer program – for wanting to organize this excellent initiative. Also this year, the Municipal Administration in collaboration with the Festival Committee and the associations operating in the area, organized many initiatives related to culture, leisure and entertainment that can meet the needs and expectations of a diverse audience. “
Alberto Rizzi, CEO of Dedem Spa Group, emphasized the close bond that has bound the company, which produces and manages all speed cameras in Italy and beyond and in the Ariccia area since 1982: “Dedem and Ariccia have an insoluble history. Since 1982, when Rome’s spaces began to no longer contain the company’s constantly growing activity, this city of Castelli has become our home. Here we also produce with the help of many local people passport photo booths, which we then install in all Italian cities and beyond. This year, Dedem turns 60 and could only celebrate them here, in Ariccia, with the inhabitants of this city, which is also our city. And we like the idea of involving them and as many tourists as possible in a historical-artistic journey that celebrates the beauty of the place together – as it winds through Locanda Martorelli’s magnificent frescoes – and Dedem’s history, the company behind the scenes precisely the kind of self-portrait that is the passport photo ”.
At the end of the portrait tour, anyone who wants can put their passport photo on a panel specially placed inside the Locanda Martorelli. It is a kind of revival of the real-time exhibition with which Maestro Franco Vaccari at the Venice Biennale in 1972 inaugurated the passport photo box for art and created an interactive work where the main characters were the stand, his passport photos and the catalog. of over 5000 faces called to leave a photographic trace of their passage.
“When I was little, I was fascinated by the machines that told life stories through photography – commented the productive activities councilor Barbara Calandrelli, who spent a lot of money on making the project feasible – I’m glad as a councilor to have discovered that our city hosts Dedem, a leading company in Italy and in Europe.I appeal to the world of tourism: this summer come and spend your holiday in Ariccia, you will find food and wine and commercial offerings of the highest quality and you can take home a photograph that will make your experience unforgettable and will be stored in the album memories “.
In fact, to celebrate its 60th birthday, Dedem is making two passport photo cameras available to the citizens of Ariccia and its tourists all summer, installed in strategic places in the municipality (Piazza di Corte 11; Piazza di Corte 17), to immortalize (with the first vintage image for free for everyone by downloading the Dovunque APP) the best moments of the summer. And from the next few days, there will be a permanent stand connected to it near the land registry office, to make it easier for citizens to get an electronic identity card.
“Dedem has always been at the service of the citizens, and we have come a long way from the first automatic machine that enchanted passers-by in 1962! commented Alessandro Lama, Marketing Director of the company -. To follow people in all the challenges of the time, such as digitization, we have never stopped evolving and now the nearest cabin can be found with an APP – Anywhere -, the service can be booked and paid for via mobile phone. and the image is also digital. Now in Ariccia, with these new cottages that we have installed for the summer, we want to be even closer to those who need it, in the name of the concept of closeness to the citizen, which is especially close to our hearts. And we like to notice how, in the midst of so much constant technological innovation, the magic in the magic box that is able to get the photograph of your face out of your stomach always remains the same. Try to bring us a baby! “.