30th Assodimi Congress – The Challenge of Sustainability

Joint Congress Assodimi and UNACEA to meet the challenge of sustainability, which will see charters and manufacturers work together

The 30th Assodimi Pianeta Macchine Congress has just concluded at the Superstudio Maxi in Milan. The theme that has receded most in the various interventions is the challenge for builders and charterers over the next few years, the challenge of sustainability. A challenge that led to a new version of the congress, namely the joint congress with the trade association Unacea, which represents the construction machinery sector.

A new congress to meet the challenge of sustainability

This year, therefore, in addition to the guests ‘speeches, there will be plenty of space for an exhibition of the manufacturers’ machinery and stands, which has become an excellent meeting and conversation point between tenants and manufacturers.

As planned, Mauro Brunelli and Marco Prosperi for Assodimi and Mirco Risi and Luca Nutarelli for Unacea will open the dances. Both associations emphasize the challenge of sustainability. Tenants will need to explain sustainability to their customers and manufacturers to rethink products.

Walter Vinciotti – myth about electric machines to kill or futuristic innovation?

Towards the sustainability challenge is the first intervention by Walter Vinciotti, CEO of Prive, an Italian engineering company specializing in the design of electric vehicles of various types, from bulldozers to supercars. His speech basically focuses on the electrification of construction machinery. We often imagine that the electrification process is almost a standard process, since we have found the motor for one machine, we can also electrify the others. In the earthmoving world, for example, there is a large selection of vehicles, each with its own mission profile. For example, the motor that causes a dumper to move must deliver power in a constant and linear manner without continuous peaks, as happens with an excavator. So for each vehicle it is necessary to design a different engine and in the case of the electric also a different battery. To date, one of the vehicles that tends to be more electrified is the mini excavator, as it requires less energy than other vehicles, and therefore it is possible to install a simpler battery.

If the electrical on the one hand allows for machines with zero emissions, less noisy and with less vibration, on the other hand it is more expensive machines that require different maintenance and service organization.

The field of electrification still has some important unknowns such as safety and reliability. Several tests have already been performed, but it is still an important issue that the machine provides safety to the operator by preventing him from being electrically shocked, or that the battery does not suddenly fall during sensitive maneuvers. The same silence which, if on the one hand it is an advantage, on the other hand can cause accidents. There are many variables on construction sites and there is also room for improvement.

FPT Industrial and ALD Automotive

Two short interventions will follow from Davide De Silvio, Sales Director of FPT Industrial and Antonio Stanisci, Commercial Director of ALD Automotive.

FPT Industrial is a brand from Iveco Group, dedicated to the design, production and sale of powertrains for road and off-road vehicles as well as marine and electricity generation applications. FPT is currently active in the 3 main types of powertrains: hybrid, electric and hydrogen.

De Silvio presented some of the work done by FPT in the field of motor electrification. Above all, the joint venture with American NIKOLA and Iveco. Started in 2019, it has led FPT to produce the first electrified shaft to date, and has become one of the world’s largest players in motor electrification. Thanks to these technological innovations, vehicles that until yesterday seemed impossible to electrify are now becoming a reality.

ALD Automotive is one of the major European players in the long-term rental of cars. Stanisci presented his group’s strategy in the field of sustainability, which has gradually seen a change in the machine fleet moving towards electrification. The formula for long-term rental, thanks to the reduction of entrance costs, is proving to be a way of providing easier access to electric vehicles. According to research from ALD, 7 out of 10 companies are thinking about electricity for their company fleets in the coming years.


To close the dance before the lunch break, the talk show featuring Mauro Brunelli, President of Assodimi, Mirco Risi, President of UNACEA, Federico Della Puppa of Smartland, Stefano Fantacone, Scientific Director of CER, Flavio Monosilio, ANCE Director of Economic Affairs, will take the stage. .

In this case, the discussion was more focused on economic issues. On all pre- and post-war inflation in Ukraine with the increase, therefore, not only of commodities but also of components. If the increase in raw materials can fall in the future, the increase in components can not, according to Risi, and that will mean that we will still have more expensive finished goods in the future. Brunelli then recalls that the Italian market is the one with the lowest rental prices, but that the future is to supply a young, efficient and safe fleet of cars, and that the rental market in this sense will see price variations.

Resistance of Italian producers

According to Monosilio data, the construction system has presented a good level of resilience, companies, despite the climate of uncertainty, want to move forward and continue to build. According to the Della Puppa survey, 84% of rental companies show an increase in revenue in the Q1 2021-Q1 2022 comparison. 84% of rental companies plan to expand their fleet of rental vehicles and 68% to add new types of machinery.

A figure above all in the construction area, if the ratio between demolition / new construction was 1.3% in 2002 to date, it is 25%. This means that there is an increasing tendency to tear down and rebuild, and if the rules allow it, what happens in Switzerland can be copied, where 80% of the demolished material is recycled.

Sebastiano Barisoni and the added value

In the afternoon comes the long-awaited speech by Sebastiano Barisoni. Barisoni addresses some of the issues addressed in his speech in 2019, asking the question whether we are facing a crisis or a revolution? Crises have historically affected some sectors and have a V-shape, with a rapid decline followed by rapid growth. Revolutions, on the other hand, have a different function.

Revolutions are by definition irreversible, indistinct and unpredictable. Meeting revolutions as if they were crises is one of the most common mistakes that can be made. That a revolution is irreversible means that after the revolution nothing is the same as before. It is not possible to go back to the golden age. From the 80s and 90s, when it was easier to do business. It is indistinct, so it hits every sector as a tornado sweeps everything away, leaving room for the new. It is unpredictable, no one knows how and when it will happen. We understand that there has only been a revolution when it is over. Anyone who says how it will be is simply a braggart.

The current crisis is the first due to a shortage of products, raw materials and components. It is the first crisis of over-demand. The whole global economic system was calibrated for small shifts, the covid shock led to a deviation of 15% in Italy, where it went from -9% to + 6%.

The whole set of events, positive and negative, that we have experienced between 2020 and today, has created a confused climate and uncertainty that we are navigating.

Advice as an added value

Barisoni’s advice is to create and offer added value to the customer. An added value created by counseling, a counseling that is also empathy because there is no algorithm in the world that is able to advise one of our clients which service or product best suits his person. The algorithm offers a wide range of offers and solutions, but which is the most suitable for me as a consumer? Here are the sector experts who no longer deal with offering solutions or products, they advise on which product is best suited to the the final consumer and the final consumer will increasingly need this figure by his side. This is the added value of Barisoni.

Boels and Loxam

Two extraordinary guests to follow Barisoni’s speech and conclude the congress. Pierre Boels, CEO of the Boels group and Stephane Henon general manager of Loxam and president of the ERA-European Rental Association.

Boels talks about the crisis and what he has seen in his career. As charterers, he says we have a privileged view that can predict crises. The crises put construction companies in a climate of uncertainty, which by exposing themselves less to new purchases tends to rent more. Finally, Boel’s machine manufacturers ask to make an effort to plan and better organize the production cycle, avoid supply chain problems and rely on tenants as real commercial / industrial partners.

Henon instead describes Loxam’s global strategy for explaining how to meet the challenges of the future. Not only the challenge of sustainability, but also the challenge of security and productivity. Sustainability happens through a greener fleet of machines, but also through personnel policies. Loxam looks a lot at the apprentices it finds and trains with care, because like new generations, they are the players of the future in the sustainability challenge.

Henon then focuses on the development of rental in Italy, where in the last 5 years it has seen an improvement in the various operators, which have now reached European standards.

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