The chaotic flights – increasingly annoyed – do not seem to question the trend of the high season. July begins to record a record number of tourist presence: the month, according to initial surveys of Assoturisme Confesercenti, opened with a strong acceleration of flows. In the first weekend of the month they were 5.8 million overnight stays in official accommodation facilities with an average occupancy rate of three out of four available rooms (75%). It is the localities that are the driving force coastal (84%) and de lacuals (80% of availability occupied), also thanks to the above average temperatures.
The data are based on a study conducted by Cst to Assoturismo on Ota to evaluate the saturation of the offer, in fact, on the weekend of 1 to 3 July. Monitoring confirms the expansion of the tourist market thanks to the significant increase in reservations for foreign tourists with the first signs of return from some markets non-Europeans. Overall, the regions with the highest vacancy rates are Liguria (88% of the reserved vacancy), Tuscany (82%), Friuli Venezia Giulia and Marche (both 81%) and Veneto (80%).
In particular, some of the most important seaside resorts on the peninsula have literally been stormed. Particularly high occupancy rates in Amalfi Coast (91%), Ligurian Riviera Levante and Versilia (90%), mens Ligurian Riviera di Ponente And Venetian Adriatic Riviera they stop at 87% and 89%, respectively. Followed by the Riviera del Conero in Marche (85% of the rooms occupied), Litorale Lazio (84%) and Costa Smeralda (83%).
“Tourist demand – notes the President of Assoturismo, Vittorio Messina – continues to give positive signals, although unfortunately lack of staff continues to put the supply of services in difficulty. Now we must at least work to provide continuity in the restart and confirm the positive trend for the autumn as well. A new one stop in October it would be very serious for the supply chain, for this time it would be difficult to keep companies alive. Government and politics must facilitate recovery by removing obstacles back and do not create new ones ».
Increased demand also in art city, where the occupancy rate is 71% of the total availability of the portals. The goals of landscape / hill (74%) and the sites montane (70%). Less dynamics, on the other hand, were noted for spa resorts (59%).
SUNDAY AT THE MUSEUM AT PRE COVID LEVEL. Meanwhile, the Ministry of Culture has under the leadership of Dario Franceschini gives the figures of the “large influx of visitors to museums and state archeological parks” during the first “Sunday at the museum” in July, a day that, as usual, provided free admission to the main cultural sites.
“At many state museums, we have returned to figures from before Covid,” testifies a note from Mic.
On the podium Victorian And Palazzo Venezia with 24,742 visitors, in second place was Colosseum Archaeological Park who numbered 21,687; then Uffizi galleries of Florence with 21,050 and the Archaeological Park of Pompeii with 15,313 entries.
They follow at a great distance Academy Gallery of Florence (6,426), Miramare Castle and the park of Trieste (4,915), the Royal Palace of Caserta (4,823), Villa Adriana and Villa d’Este in Tivoli (3,667), Royal Museums of Turin (2,874), Pinacoteca di Brera (2,848), National Archaeological Museum of Naples (2,687), Archaeological Park of Herculaneum (2,248), Gallerie dell’Accademia di Venezia (2,227), Archaeological Park dPaestum and Velia (2,085), Castel del Monte (2,082), National Gallery of Modern and Contemporary Art in Rome (1,999), Royal Palace of Naples (1,946), Bargello Museum in Florence (1,733), National Archaeological Museum of Reggio Calabria (1,328), National Galleries of Ancient Art in Rome (1,222), Swabian Castle of Bari (999), National Gallery of Umbria (901).