It has increased its weight on the national and international stage, but Milan and the Milanese feel that they have made great strides thanks to various development engines, with the only exception being politics, which they even have a hard time keeping up with in the city. .
There is also this, along with a broader insight into the potential of the Lombardy capital, in the report edited by Euromedia Research for FB & Associati, the first company specializing in institutional relations founded in Italy now 25 years ago and still today among the major Italian companies in the field of public sector consultancy and advocacy.
Milan anticipates trends by influencing the whole nation and for almost 40% also other cities in Europe
For 2 out of 3 Italians – the research tells us – Milan expects trends by affecting the whole nation and for almost 40% also other cities in Europe. It plays a key role in the development of interests at national level, and in terms of importance it replaces Rome because it is the “start” of planning and innovation and Italy’s only anchor point for the rest of the world.
It may also be for this reason that in this city there is the prospect of personal success almost like an “American dream,” and who knows how to reward merits. It’s just a pity, or perhaps precisely why politics is struggling to keep up with them, despite the fact that this is where the rules of the game are increasingly dictated from a technical, industrial and economic point of view and the redefinition of policies, because it must be here, ideas and movements capable of influencing national dynamics come to life.
The research, which ended just two weeks ago, involved a national sample representing the Italian population and a pool of opinion leaders from the financial world, industry, politics and publishing with the aim of examining how the city’s perception and significance in the new the context of post-pandemic Italy, and how it may or may not represent a driving force for the country in terms of trends and integration with the rest of the world.
A study – the one conducted by Euromedia Research – which returns the image of a city that has significantly increased its weight on the national scene as recognized by 89.9% of the interviewees, and predicts the trends that will then affect the whole society (70 , 4%) – although for one inhabitant of the South out of 3 (27.8%) this is not a true sign of a population that is still hard to die – with an increasingly central role in the development of interests at national level, much more than Rome, and with an increasingly integrated with other European cities and connected with the most productive areas of France and Germany.
In short, a city that is able to play a leading role from an economic and financial point of view, but also because it is increasingly able to experiment and launch new challenges thanks to the unique blend of “know-how”. “, courage and the ability to mobilize civil society, making it a” political laboratory “with ideas, movements and innovations capable of orienting and qualifying national politics, especially in terms of politics.
Research – he commented Fabio Bistoncinipresident and founder of FB & Associati – testifies that Milan, the capital of politics and Rome, the capital of “politics”, gives rise to a dichotomy that is only apparent because if it is true that the former has been able to offer the ruling class, planning stimuli and the ability to make and mobilize opinions – which emerge in the debate – many decisions are still made in Rome, and that is where a company or an interest group negotiates and creates consensus about its own wishes.
Among the sectors where Milan is the starting point and starting point for projects and trends, the top 10 are the sectors where it expands its influence, fashion and design (87.6%), entrepreneurship (84.8), industry and trade (82 , 8%), but also less “obvious” areas such as art and culture (70.7) and urban / urban renewal (59.8%).
It is in these areas that Milan attracts investment and at the economic level surpasses other cities, trying in vain to emulate it, although in some areas – from environmental issues to safety or traffic – the city seems to forget itself and could do more. In any case, it is the interpretation that the interviewees make of it, and which the role of the media certainly also influences, that the research identifies according to a double register of relations with the city, on the one hand Milan as the Italian media capital, publishing and reading, on the on the other hand, Milan is not properly portrayed for what it really is by the media itself, perhaps still too biased towards Rome, as for identifying a need to confirm Milan’s “brand” in a more comprehensive way.
In any case, what sets the city apart in terms of dynamism, including political influence, from other major Italian cities is its rate of development and the ability to activate itself as a civil society as a whole and in the form of public debate, but beyond ideologies. It is also for this reason that politics seems to pursue the city (for 39.1% of the interviewees) rather than the other way around, because Milan is a city that “governs itself” and which on this basis can give rise to to experiments that are also virtuous. or can be copied in other realities of the country. In the background the antagonism with Rome, which suggests a new, but not too much, dictation, according to which “one can not rule from Milan, but one cannot rule without Milan”.
“Milan is located at the highest branches of national, European and global development processes,” he highlighted Alessandra Ghisleri, Director of Euromedia Research. “The city is read by the Italians as a point of reference and starting point from which to draw inspiration for all its activities – not just economic and financial – which from time to time manage to reproduce the dynamic competitive advantages which distinguish it and which derive from it. functionality in the capital system.A city that with its temperament has also managed to become an important tourist destination not only for shopping, as declared by 1 citizen out of 3. We do not know the profile that Milan will have in 2050, but it will certainly be extraordinary in the courage to know oneself regenerate and in its always to be a pioneer beyond the bounds of the known. “
With this survey, FB & Associati – a company headquartered in Rome, as well as Milan and Brussels, with over 40 employees and more than 100 active customers among the large multinational companies in Italy, business associations and professional orders – wanted to highlight the driving forces, but also Milan political deficit with national and EU decision – making centers.