That FuoriSalone 2022 and among the names and initiatives that have made the most of themselves, it is impossible not to have heard ofIKEA Festival. Yes, for what the Swedish company proposed this year was a really immersive experience in the BASE Milano space, transformed into the apartment of a real Made in Sweden village. From workshops to exhibitions, from exclusive installations to conversations with internationally renowned designers, to concerts by the most beloved musical artists. Many, yes many, were the events that attracted and entertained visitors, because just as many – and more – are the keys to reading, where one can explore the different worlds that inhabit the contemporary house according to. IKEA. The aim was, in fact, to bring everyday moments to life in an unprecedented but tangible way, to explore the concept of domestic space habitat in all its forms, given how the relationship between humans and their homes has evolved and continues to evolve. .
A festival for everyday life, but also for novelty. IKEA has actually unveiled some new artifacts and collections, ready to peek into our home spaces.
IKEA AND SABINE MARCELIS PRESENT WARM FLASH
“With VARMBLIXT, I want people to get in more contact with their homes and pay attention to elements like the lighting that modulates the atmosphere.”he claims Sabine Marcelis.
Two of the iconic pieces in this collection are in fact two LED wall lamps, which, when switched on, emit a warm light that changes the atmosphere of the room and, when switched off, turn into sculptural objects capable of characterize any environment with a touch of design. Thanks to their flexible structure, the lamps WARM FLASH they can be mounted both horizontally and vertically, and it is possible to group them with other lamps of the same type to create an impressive installation. But the collection WARM FLASH it goes far beyond the purely aesthetic effect, a central element of the Rotterdam-based designer’s artistic vision. It is the result of an in-depth study of the light and the sensation it is able to evoke, and gains a real emotional value through the way it is present in space. These new objects are part of a long-term path that sees the transition of IKEA from pure functional lighting to the home to one that focuses on well-being and the creation of sensory experiences that affect our mood and the atmosphere of the house. The collection WARM FLASH will be available from spring 2023.
MUTUAL CELEBRATES LATIN AMERICAN CREATIVITY
“We hope that people can experience new emotions and write their own story through these design and art objects that we have created”, explains Trini Guzman, muralist and multidisciplinary artist from Santiago, Chile.
The collection MUTUAL is the result of a choir project involving nine artists from Latin America, where IKEA has recently opened stores in the Dominican Republic and Mexico and is preparing for the next openings in Chile, Colombia and Peru. The aim of this collaboration is to celebrate and give voice to talents from different creative areas: design, fashion, art, architecture and food. Everything that has the power to unite and create sociality is a source of inspiration for this new pulsating collaboration, born of the stimulating mix of cultures, expressive forms and authentic stories that combine with each other and resolve themselves in their diversity. The result is a range of products designed to encourage and help people celebrate life and socialize while enjoying good food, listening to music and creating the right atmosphere to have fun, regardless of space and budget. This breakfast will also be available in 2023.
IKEA AND MARIMEKKO: THE FIRST PATTERN AND THE FIRST SAUNA PRODUCT
We at Marimekko are excited about this collaboration and look forward to sharing more details about our design philosophy.“says Rebekka Bay, creative director at Marimekko.
In April last year, the two brands announced their collaboration on the creation of a collection based on the sauna’s Nordic culture. The selected name is SAUNAa term used to identify the sauna in the province of Småland, where it was founded IKEA, the result of the union of “sauna”, a Finnish word adopted in many languages, and “sauna”, a Swedish term meaning sauna. Awaiting the launch of the entire collection in March 2023, IKEA And Marimekko revealed the first pattern in the collection, which will be displayed on a recycled polyester shower curtain. This is the first product that is a result of this association in the sign of design, revealed to the public and was sold exclusively to visitors on Fuorisalon 2022 from Milan.
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