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An exclusive and cozy event created with elegance and professionalism by èxpo to celebrate the new vision of the design of Abitare – Castellana. An innovative dialogue between creativity and functionality, which finds its maximum expression in the new store of two historic entrepreneurial realities in Catania, united by professionalism, intuition, constant research and new addresses. In a whole exciting and sophisticated afternoon, design professionals, architects, home lovers and simple enthusiasts gathered in an unprecedented center, a real “style office” to discuss and discuss new trends and Bath & Home collections. . The constant experiments of Castellana and Abitare have made it possible to seal the meeting between haute couture designs and precious materials. While the eyes still observe new frameworks, where the class of historical design alternates with the more whimsical and evocative forms of the contemporary, the hands touch fabrics, papers, fibers, and materials; the breath opens up to tones of essences that perfume the environment, and listening leaves itself to a delicate music in the air.
The store is also intended as a meeting place for training, a lively container that enhances the “design culture”, the advocate of an aesthetic consisting of unique details and a precise compositional balance generated by perfect proportions, clean surfaces and unusual finishes that contribute to the definition of a style. From the doors to the precious floor, from the bathroom furniture to the textiles, from the hob to the curtains, to the floor lamps. Each functional element, together with the decorative, is conceived and designed for an organic and coordinated image, but also to restore practical functions to the interior design systems, while always maintaining a tailored, personal and tailored choreography that brings creativity and ability to to transform with. an idea for an interior design system. Abitare showcases the most exclusive interior design systems that offer only the best of Made in Italy furniture: from design icons, of eternal memory, to contemporary and new, along with the production of the most important ceramic district in Italy.
“What characterizes all our projects is the love we transmit to this work – declares Cherie Russo, founder of Abitare – which enables us to be able to turn our passion into our customers’ satisfaction. The New Concept Store is a true eventful path among our Interior, Modern, Modern, Outdoor collections as well as an Interior Design Studio, which offers interior design and installation services.Furniture today is like telling a story.Home ceases to be containers to be filled and becomes space to live, whose uniqueness is to be enhanced through ad hoc projects.Along with our historic offline dimension, the emblematic, if not unique, online reality represented by Brera Interni comes to life, whose commonalities originate from the well-known Milanese district.Our customer – he concludes – looking for an exclusive product, available only or almost exclusively to him, often tailored from vintage ten l ultramodern, to almost futurism. Those who access Brera Interni from the web are looking for two key characteristics: uniqueness and rarity “.
The prestigious design space also has important partnerships in the area, including that with the KoArt gallery, thus giving those who wish the opportunity to express the various expressions of contemporary art in the language of the architectural space. Castellana, represents an extraordinary global provider of services and products, carefully chosen, to interpret and innovate the bathroom and home with cutting-edge solutions and modern taste. An added value that faithfully reflects the philosophy of a leading group through 60 years. “Our ambition is to preserve, and if possible relaunch, the area in which we operate and live, – emphasizes Fabrizio Marchese, CEO of Castellana – to restore the space, skills and professionalism that deserved to be improved. The aim was to create a meeting and discussion place where you can share ideas and projects between professionals, and make this space accessible to the territory, in the wake of the mission we wanted to give our work.This new showroom is dedicated to those who live in the house, it dialogues and builds solutions with those who plan and furnish, with architects, interior designers and planners, with high-profile proposals for bathroom decor, air conditioning and home decor ”.
Custom Made furniture is service at the highest level, generated to promote an experience in bathroom furniture that puts all the best craftsmen to work, to realize an exclusive and unique project. An unprecedented customer experience spread over an area of 1500 square meters in a mix of free design, expressiveness, elegance, comfort and functionality. The indoor and outdoor Made in Italy furniture is enhanced by a delicate styling that emphasizes the distinctive features of each brand. The result is an original and exclusive concept store in the ability to combine interior components and design services, creations and skills to create spaces that are true to the different needs of functionality and aesthetics. One of the executive aspects of the partnership between the two entrepreneurial realities is the uniqueness of each project, which is tailored to reflect any type of personality.