First ranked at the “Oscars of design”, among hundreds of European studios participating in the “Art Catalogs” category, the studio of Castelfranco Veneto (TV) achieved victory with the “OMNE BEAUTY 2018-2020” project. A book conceived as a coffin that, in addition to a textual apparatus rich in contributions from teachers and experts, contains eight photographic files, with the images that tell the northeastern territory, between art, landscape, harmony and contrast. Alessandro Fraccaro: “At the heart of all the work is a reinterpretation of the concept Beauty, respect a majority interpretation of the concept itself “.
CASTELFRANCO VENETO (TV). The Otium studio in Castelfranco Veneto (TV) wins the 2022 edition of the “European Design Awards”. The award ceremony took place a few days ago in Tallinn, Estonia. Otium took first place in the competition for the best “Art catalog”which was attended by hundreds of surveys from across Europe.
The gold medal came thanks to the book entitled “Omne Beauty 2018-2020”, a photographic project that includes images from 8 internationally renowned photographers: Gianantonio Battistella, Francesca Cirilli, Anne Golaz, Vittorio Mortarotti, Igor Ponti, Antoine Séguin, Massimo Sordi, Marco Zanta. The curators are Massimo Sordi and Stefania Rössl from OMNE – North East Mobile Observatory. The graphic project for which the prestigious prize is awarded is off Damiano Fraccaro, graphic designer and art director, since 2012 at Otium’s staff, graduated from the Iuav University of Venice, with experience also in the didactic field and already winner of several international awards. By his side in the project Matteo Beda, another talented graphic designer from the Otium studio.
Volume is the result of the project “OMNE – Northeast Mobile Observatory”, where professional photographers have immortalized environmental, architectural, anthropological, social and cultural aspects of the Italian Northeast with an artistic approach. A journey that takes place in the territory in search of possible relationships between space, landscape and the body that inhabits it.
The book “Omne Beauty 2018/2020” is a box with 9 volumes, one of which introduces the work, and another 8 are dedicated to each of the photographers involved in the project. The files contain the images and the conceptual insights that they are made around. All photos are taken primarily in the area between Castelfranco Veneto, Asolo, Bassano del Grappa and Treviso. “To analyze the various aspects that describe the landscape of northeastern Italy and focus on reading the critical factors that can be attributed to the progressive processes of dispersal and fragmentation, typical of this particular geographical area – explains Alessandro Fraccaro, owner of Otium – OMNE North East Mobile Observatory has continued the photographic campaigns launched in 2016, entrusting 5 artists in the residence and 3 invited photographers with a study of the Veneto area, suggesting a reflection on the term Beauty. The volume is intended as a coffin that, in addition to a textbook rich in contributions from teachers and experts, contains “Will the world save beauty?” by Salvatore Settis, 8 issues, one for each photographer, with respect for a plural interpretation of the very concept of beauty ”.
The first issue is entitled “The city of G. or Giorgionesca “. Francesca Cirilli has gathered here the echo of the painter born in Castelfranco Veneto through traces of a modern fantasy reminiscent of the love story between Giorgione and Cecilia. “Our time” by Vittorio Mortarotti tackles the theme of beauty by combining it with the concept of transience, which is reflected in the form of a portrait, in the form of the teenager and in the features of a fragile landscape, precisely that in the Northeast suspended between rapid development and protection of the uncertain balance with the environment. with “Beauty” Igor Ponti offers a rich imagery of places in the area with a strong iconic value. The project “Similar” by Antoine Séguin focuses instead on the contradictions of the contemporary landscape and on the hypothesis of an intangible visual mapping, suspended between modernity and the past. “Prospects for silence. Lens roams into the landscape of history. Monte Grappa 1987-2020 “Is the title of Gianantonio Battistella’s project about his explorations of Monte Grappa.”Archive partitions in the Northeast at the turn of the centuryBy Marco Zanta suggests an entry into the photographer’s personal archive that invites you to inhabit the interior spaces of some Venetian companies in the golden age of the 1990s economy. The series of images presented in “Around the treeBy Massimo, Sordi finally tells the relationship between man and nature, and suggests new relationships to the cosmos.
This is not the first time for the Otium study. In the last 4 years, the Castelfranco studio has already been awarded 3 times at the European Design Awards and won 2 gold medals. “This recognition is a source of pride for the entire studio – explains Alessandro Fraccaro, owner of Otium – we are grateful to the organization and the EDAwards jury and to all those who have collaborated on the project. First of all, I must mention Damiano Fraccaro and “Matteo Beda, who has personally followed the project. The idea of deepening the context in which we live, with a reasoned and contemporary approach, is the basis of all Otium’s work. This catalog represents a place of arrival, but also a starting point for the continuation of” OMNE “project. In particular, I feel obliged to mention the creators of OMNE: Massimo Sordi and Stefania Rösll, the initiators of the” Omne Beauty 2018/2020 “initiative: The City of Castelfranco Veneto, The University of Padua, Ulss 2 Marca Trevigiana, University of Bologna – Department of Architecture; Nevertheless, thanks to the Skinnerboox publisher who believed in us, to Fedrigoni who supported us, and to Tipografia Toffanin, who excellently created what was desi gnet by Studio “
ADDITIONAL INFORMATION SHEET: OTIUM
Otium is an interdisciplinary office in Castelfranco Veneto. It was founded in 2007 by a group of professionals from different but complementary sectors, with the aim of following complex projects to ensure a common and coherent design. The study deals with analysis and general strategy for communication, graphics, photography, video, web design and development, publishing and museum setup. This year celebrates 15 years of activity. Since 2010, the studio has been in operation at the historic Rusticali headquarters in Palazzo Riccati Avogadro in Castelfranco Veneto. Otium regularly collaborates with the Antonio Canova Gypsotheca Museum in Possagno, the Bodoniano Museum in Parma, the Casa Giorgione Museum in Castelfranco Veneto, the Padova Botanical Garden, Villa Parco Bolasco in Castelfranco Veneto, the city of Riese Pio X, the Venice Garden Foundation, Istresco Italian companies. These are the awards the company has won over the last few years: Honorable mention at the XXV Compasso d’Oro ADI Award for the “Tipoteca” project, National Champion – Italy Fedrigoni Top Award 2019 for the “Tipoteca” project, Winner (Medal ) by ‘gold) European Design Awards 2019 for “Omne-Work 2016-2018”, Red Dot Best of the Best 2019 Winner for “Omne-Work 2016-2018”, ADI Design Index 2019, for the project “Omne-Work 2016- 2018 ”, ADI Design Index 2020, for the project“ P = S + N, Landscape, Subject Nature ”, Bronze Medal European Design Awards 2021 for“ At home in Sweden, Germany and America ”.
LINK DEDICATED PAGE ON EUROPEAN DESIGN AWARD WEBSITE
Omne / Beauty 2018-2020
Gianantonio Battistella, Francesca Cirilli, Anne Golaz, Vittorio Mortarotti, Igor Ponti, Antoine Séguin, Massimo Sordi, Marco Zanta
Stefania Rössl, Massimo Sordi
Matteo Melchiorre, Salvatore Settis, Leonardo Delogu, Francesco Bergamo, Enrico Malatesta, Elena Mucelli, Paolo Feltrin.
Creative direction and graphic design:
Damiano Fraccaro / Otium
Project promoted by:
Byen Castelfranco Veneto, University of Padua, Ulss 2 Marca Trevigiana
In cooperation with:
Casa Giorgione Museum, University of Bologna – Department of Architecture
Made on Fedrigoni papers
Jesi, August 2021
OMNE – North East Mobile Observatory, 2021
Binding: Box / Perfect binding / Metallic nail
Additional data in paper size:
Size (MM): 225mm / 315mm / 65mm
Weight (g) 2600gr
Total number of pages: 374
Tome number: 9
Availability and price:
Price: 65 €