The first Virtual Reality Bus arrives to travel in ancient Rome 2000 years ago

The first Virtual Reality bus arrives in Rome from June 23, 2022: an adventure tour featuring a trip to the Eternal City between the Imperial Forums, Colosseum, Palatine Hill, Circus Maximus and Theater of Marcellus through 3D reconstructions.

From June 23, 2022, thanks Virtual Reality Bus realized by Invisible citiesinnovative start-up created by Arsenal 23 with the support of Linkemit will be possible to walk among the archaeological remains of ancient Rome and find out as they were two thousand years ago through 3D reconstructions made by the best visual effects specialists in Italy under the supervision of archaeological curators. ONE adventure trip which suggests a trip to the Eternal City between the Imperial Forums, the Colosseum, Palatine Hill, the Circus Maximus and the Theater of Marcellus and which includes a 3D immersion with special technology VR “free visor”: All reconstructions of the architectures are visible directly on the OLED screens superimposed on Bus windows and a system of motorized curtains allows you to admire the beauties of today and compare them with those of the past. It will be a journey back in time of 360 degrees, which will involve all the senses: i sounds and music on board and the integrated issuance system scents specially developed by Integra Fragances, will allow the public to admire the virtual reconstructions and immerse themselves in the atmosphere of some historic sites along the route.

Thanks to MOVXa unique patent in the world involving 3 GPS, a three-axis accelerometer, a magnetometer, a speedometer and a surface laser, it is possible to synchronize the speed and position of the bus in the real physical space with those in the virtual space, allows registration and reproduction of any movement, curve, hole or bump during the journey.

The project is also aware of sustainability: VR BUS is actually completely electric with respect for and care for the environment. Small in size and silent, it has an average speed similar to a scooter. With sixteen vacancies (two of which are intended for accompanying persons) and a journey duration of about twenty minutes, the VR bus is one of the most avant-garde expressions of the marketing of the future, exploiting the potential of the digital world, Mixed Reality and edutainment, to offer a 4E experience : Commitment, education, exclusivity and emotions.

“The VrBus project”, commented the mayor of Rome, Roberto Gualtieri“Will allow visitors to literally immerse themselves in the history of Rome. A modern and unique initiative that we support to tell the capital’s millennial history in a new form that is able to further attract the public as well as involve the Romans in a travel to discover Rome’s past. In addition, we do it in the name of sustainability, as the bus used for the service is a fully electric vehicle that respects the environment and takes care of the surrounding places. “

Invisible cities has revolutionized the world of virtual content use by creating a means that opens new horizons for edutainment, tourism marketing and the enhancement of the Italian archaeological, historical and artistic heritage “, the President declared Invisible city Ernesto Faraco. “This is the first Virtual Reality Bus, thanks to which people can immerse themselves in the story of the first person and share the experience collectively without the need for VR viewers or other portable devices. Soon we are looking forward to other VR buses, not only in Rome , with new stages of a wonderful adventure, whose ultimate goal is to change the way of life and learn the history of our cities, hybridize education and entertainment and bring generations of the future to our wonderful past.Being present also means this: rediscovering our heritage based on the history of millennia, take the best out of it, reinterpret it and take it into the future “.

Promoted by Roma Culture, Capitoline Superintendence for Cultural Heritage in collaboration with the Colosseum Archaeological Park and with organizational support from the Zètema Progetto Cultura, the exhibition Imperial Rome – Virtual Reality Bus will be active every day from 16.20 to 19.40 (last trip), at a cost of 15 euros (reduced to 10 euros with the MIC card), starting from Piazza della Madonna di Loreto.

The itinerary, which lasts 30 minutes, is available in Italian and English, and tickets can be purchased directly at the ticket office near the Pillar of Trajan (Fori Imperiali) or online at the website

The first Virtual Reality Bus arrives to travel in ancient Rome 2000 years ago

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