Award to Zanatta, his Moon Boots among the icons of Italian design

An entrepreneur who with his products has marked the history of not only clothing and sporting goods, but also the whole Italian style. And two contemporary innovations in furniture and home accessories. Compasso d’oro, the longest-running and above all the most authoritative recognition in the world of Italian industrial design, will also award in 2022 three excellence of Venetian know-how: Giancarlo Zanattafounder of the Tecnica Group, the Plato chair line from the Magis company, from Torre di Mosto, in the province of Venice, and the technology for magnetic levitation sliding doors No gravity by Treviso Secco Sistemi.
The twenty-seventh edition of the award, conceived by Giò Ponti and awarded by Adi – Association for Industrial Design, revealed yesterday at the ceremony at the Design Museum in Milan the winners, selected by the jury led by Annachiara Sacchi in the name of values ​​of development, sustainability and responsibility interpreted through the culture of the project (among the guests Minister of Economic Development Giancarlo Giorgetti). He is neither a designer nor an architect, but a leading industrialist, Giancarlo Zanatta, who was awarded one of the Compassi d’Oro for Lifetime Achievement. With this motivation: for its important and significant contribution to the improvement of Italian design in the world. Just mention an icon like Moon boot, the legendary après ski inspired by the boots of the first astronauts to land on the moon. “I thank Adi for this recognition – he comments warmly – an award that makes me proud and that I want to share with my family and with all Tecnica Group employees. Design is one of the sectors that has always made Made in Italy great in the world, and I am proud that some of our creations, such as the Moon Boot, are considered an icon and therefore permanently exhibited at Moma in New York. , as well as at the Milan Triennial ».

Born in 1938, Zanatta in 1960, based in his father’s workshop, gave life to what is now a world-leading group in footwear for the mountains and outdoor activities and in equipment for winter sports: Tecnica is actually an international giant with a turnover of 466 million euros in 2021, exports to more than 80 countries and 3,429 employees. “The idea for Moon Boot was born in 1969 – he says about the creation that undoubtedly helped to earn him the most recognition – when I was in New York on a business trip and four days in a row took a train at Grand Central Station I was fascinated by the explosion of an astronaut with one foot on the moon. If everyone was looking at the moon at that time, I was obsessed with the imprint. Then back in Italy I was determined to invent a new boot ‘. I made some sketches, I confronted myself with my model makers, pursued the lighting to be built: from the shape to the materials. ”Along with Zanatta, eight other Italians also received the Lifetime Achievement Award: architect Michele De Lucchi, big names in Italian design such as Giovanni Anceschi, Giulio Cappellini , Antonio Citterio, gallery owner Rossana Orlandi, artist and creative Francesco Binfarè, Rosy Virgo, of the homonymous interior design and supply brand, King of Kashmir Brunello Cucinelli. with three international personalities: Lidewij Edelkoort, Hans Muth and Peter Opsvik.

In the section for current products, Compasso was awarded twenty projects, selected from the 292 applications submitted to the Adi Index. Among these, Veneto is inaugurated to the top of made in Italy linked to the housing system. Winner for creativity, but also for technological innovation. This is the case with Zero Gravity, a solution for magnetic levitation sliding doors, also suitable for large dimensions, designed by Secco Sistemi from Preganziol, also in Marca Trevigiana, a historic window manufacturer. To beat the jury first and foremost, the smoothness and absence of friction that makes the opening of the door particularly easy. The essential and rigor of the Plato chair, designed by Anglo-American Jasper Morrison for Magis, a company that has specialized in home, office and large installation design furniture for over 40 years, was rewarded for its essence and rigor: Distill the same idea. of the chair – sounds the motivation -. A modern, durable and long-lasting die-cast aluminum object in the name of sustainability.

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