In the heart of the fashion district, a space stands out that represents an exclusive showcase for Italian expertise. The luxury hub designed by Massimo Colautti has a versatile and international soul thanks to the alliance with Camera Buyer Italia.
“A place where beauty, luxury and emotion meet”. This is The living room in Milan, an innovative project created to convey, tell and represent made in Italy luxury in the world. A unique concept of its kind, together with showroom, art gallery and space for events. Its founder is Massimo Colautti, a visionary and eclectic entrepreneur, with important experience in new technology and virtual reality. Located in the heart of Milan, in corso Venezia 7, on the third floor of Casa Barelli, the famous early twentieth-century freedom building designed by Cesare MazzocchiIl Salotto di Milano represents a container of excellence, dedicated to promoting the deepest values of Italian ‘beautiful and well-made’ through a careful selection of brands made in Italy, operating in the fields of fashion, design, interior design, food and drink, hi- tech, jewelry and beauty.
“Inside Il Salotto di Milano, a true laboratory of ideas in constant fermentation, each product is carefully selected – said Colautti – with the aim of creating a dynamic and representative environment with an excellent experience, where each object is an expression of the best Italian craftsman know how “. The site aims to provide visibility to new brands, located in the luxury segment, still little known, but with a strong potential for international growth. With its over a thousand square meters and a roof top overlooking the heart of the city, the space has now become a reference point and a privileged showcase in various high-end sectors for those looking for an exclusive luxury experience that goes beyond the product. Half showroom and half elegant club, where they can find new initiatives, stylistic proposals, innovative designs and any talent who wants to convey their creations in the B2b and B2c direction in reserved rooms or in high-level events.
The international call of the project is worth noting, with a program of openings that will soon bring the brands present in Milan to the United States, China, the Middle East and Dubai. All countries are extremely sensitive to the quality and creativity produced in Italy, which offers enormous opportunities for growth. Il Salotto di Milano will, in addition to offering partner brands an exclusive showcase in these areas, support them by helping them with all B2b and B2c activities. Moreover, through its own dedicated platform, it will also ensure the logistical organization for them. Precisely to support new brands that are not yet fully commercially structured, Il Salotto di Milano has a strong bond with Camera Buyer Italia – The best stores to make the lounge spaces – and the associated lounge services – available to associates and their buyers for the purpose of promoting new research and scouting opportunities.
Among the next appointments of Salotto di Milano to be reported, the spotlight in July will be on the third edition of the “An Excellent Summer” event, in Forte dei Marmi, in the exclusive surroundings of the Alpemare bathroom. A format designed to offer Salotto di Milano’s fire partners a high-visibility showcase for a select audience of buyers and high consumers. A show that will bring on stage the creations of the best made in Italy research excellence.
Partner for the event will be Camera Buyer Italia, which will promote the evening’s highlights through its official channels and on the entire The Best Shops network. Il Salotto di Milano is also preparing to launch a new innovative digital project. Thanks to Massimo Colautti’s groundbreaking know-how in the virtual reality world, the luxury hub has started a partnership with Pheel from Politecnico di Milano, an experimental biomarketing laboratory that deals with objective measurement of emotions, to create a new emotional experience that will connect fashion and design with the meta-verse.