Alfonso Cannavacciuolo at WFM! 2022 on the writing of the future

How will the writing craft put to the test by computers and other automated systems that have learned to read and write change? Will artificial intelligence really take the place of journalists, copywriters, translators, proofreaders? From ideas – and doubts – of which these intervene Alfonso Cannavacciuolo to We’re making the WMF of the future! 2022.

Has artificial intelligence already taken the place of a professional writer?

What is certain is that for some years nowautomated journalism it’s a fact: newsrooms around the world use it regularly algorithms and automated systems for creating content of different types – from news to reports, to services – just as companies use SaaS software and platforms to create product data sheets of their e-commerce for example.

Solutions like these are worthwhile because they are fast, cost less, do not require the employer to worry about vacation, illness, etc.

Certainly the recent story of the Google employee convinced that an artificial intelligence has become aware of itself[1] has drawn attention to the much-discussed question of an ethics of artificial intelligence. However, this is – says the expert convinced – an easily solvable problem, more on a practical level than on a theoretical, stop to use the word “intelligence”Which immediately brings to mind the human sphere.

As a professional, having to deal every day with automated systems and AI just as “good” at the craft of writing actually means knowing that being paid to write in many cases means being paid more and more often to review and optimize the draft of a text – or often a large number of texts – “prescribed” by an artificial intelligence.

Alfonso Cannavacciuolo on the future of professional writing

There is only one way, according to Alfonso Cannavacciuolo, to survive as writers, besides of course never try to compete with software, automated platforms, TOand that is to continue studying, to learn, to train professionally.

Compared to a driver, it is actually less likely that a copywriter or anyone else working on writing will simply be “replaced” by a car, and this happens due to. texts written by a machine I am still very different from those written by those who practice the craft of writing. According to the expert, the future will in short be the content that, like a craft product, will carry the words “written by a human being“.

Writing for people vs writing for machines

When it comes to writing vs machines and algorithms, finally, there is a recurring and only seemingly parallel theme: given that machines and algorithms like those from search engines are the first – even from a temporal point of view – to read their own texts, is it more convenient to write for human readers or for machines?

The question is old, controversial, and it is by Google itself thatthe importance of readability primarily for the human reader: search engine algorithms are committed to rewarding above all valuable content, and this translates into the need for those who do the work of writing to stop thinking exclusively about keywords and instead be aware of what is search intent in personsassignments where artificial intelligence and machine learning can prove to be the author’s true allies.

Of course, there are things that need to be written almost exclusively for search engines, such as product magazines for fashion and tourism e-commerce, sectors where purchasing decisions depend a lot on captivating images and visuals. “If you can write, people read», Alfonso Cannavacciuolo emphasized, however optimized and perfect the text is from an SEO point of view, and the proof of this is the success of content creators and influencers who have concentrated on writing excellent captions for social media.

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