Touchpoint Awards Identity 2022: Grand Award goes to RBA Design Agency with “Sapore di Mare”

It was the agency RBA design to win the grand prize on the occasion of the third edition of Touchpoint Awards Identity with the store rebranding project Taste of the sea, a chain of fishmongers specializing in frozen fish products and ready-made fish-based dishes. The message came from the stage Light bulb factory theater at the conclusion of the award ceremony, organized by In addition to the Media Group and from the headline Touch point.

BRAND IDENTITY

The award represents a point of reference for the promotion of culture in Brand Identity in Italy and every year brings the excellence of brand identity and strategic design into the spotlight. Based on the desire to renew the brand, born of the desire to communicate to a wider audience of consumers, the project, winner of the trophy designed by Maestro Ugo Nespolo, started from rebranding to achieve a total repositioning of the Sapore di Mare brand. to enhance the distinctive content. With Sapore di Mare, RBA Design also received the Environment Design category award. During the award ceremony, which was conducted by Luca Viscardi, 16 awards were presented, selected by a jury with a dual “creativity and business soul”, led by Alessandro Ubertis, President Emeritus of UNA and expert in brand communication and graphic design. The following helped establish the “winner list” with him: Luca Aloia, Head of Visual and Brand Design at Sisal Group, Maria Chiara Appignani, Innovation product manager – Bell Ambient from Bonduelle Italia, Andrea Chinese, Brand and Communication Manager for Mediaset, Alessandro Fugazzaro , graphic designer at Edenred, Titti Garau, Brand Amplification Leader at IBM Italy, Maria Moroni, Communication Manager for Assocarta, Emilia Pezzini, Brand & Communication Expert from Qonto Italy, Andrea Polo, Communication Director of Facile.it, Francesco Sani, Marketing Specialist, development and packaging brands from Selex Commercial Group and Nicolò Scala, Marketing Manager for Durex & Veet – Italy and Greece. One evening, the one with the Touchpoint Awards, which once again proved to be an extraordinary opportunity to take stock of the latest in the Brand Identity sector, a unique opportunity to review the best of Italian production from last year.

THE SPECIAL PRICES

Two special prizes were awarded during the ceremony. Coo’ee Italy was awarded Touchpoint Award “Independent Agency of the Year”. The acronym, led by Mauro Miglioranzi, was rewarded, as the motivation says, “for the eclectic ability to cross time while remaining true to one’s values ​​of freedom and independence. For the international appeal that has its roots in the great Australian communicative openings. For the ability to follow the future in a continuous creative momentum that has made this agency the example of “far, far, far away”, the market feeds on constantly innovative production that has left a unique mark on transparency and human factor. For having created a new value model called PIU, centered on what represents being professional, entrepreneurial, human. A reality that, thanks to the trust of customers such as IBM, Mele Valvenosta, Schüco, Fondazione Buzzi, Old Wild West, Europa Donna, Eismann, recorded a growth of 38% in the first quarter of the year alone. To put his face on it, always «. That Touchpoint “InnovAzione” Award he went instead Goglioworld leader in flexible packaging systems, and to the Agency Runway for the “Smart Pack Pizza” project. The award was given “to an innovative solution in the packaging sector that is able to bring our traditions into the future through new technologies and methods, with special attention to sustainability, but also to the storytelling project that accompanied what is capable of to rework btob’s paradigms.communication in an original and efficient way.This award goes to a BtoB company which, after leaving its traditional communication channels, has orchestrated a BtoC operation to help create new demand with the aim of developing the market and consolidate new consumption habits.

The award ceremony was broadcast live on OltreLaMedia.tv.

The appointment is organized in collaboration with Fabbrica di Lampadine and Ital Communications for media relations and press office activities.

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