Alfonso Cannavacciuolo at WFM! 2022 on the authorship of the future

How will the writing craft, challenged by computers and other automated systems that have learned to read and write, change? Will artificial intelligence really take the place of journalists, copywriters, translators, proofreaders? From ideas – and doubts – of which these intervene Alfonso Cannavacciuolo to We’re making the WMF of the future! 2022.

Has artificial intelligence already taken the place of a professional writer?

What is certain is that for some years nowautomated journalism it’s a fact, and that’s what newsrooms around the world usually use algorithms and automated systems for creating content of different types – from news to reports, to services – just as companies use SaaS software and platforms to create product data sheets of their e-commerce for example.

Solutions like these are worthwhile because they are fast, cost less, do not require the employer to worry about vacation, illness, etc.

Of course, the recent story of the Google employee convinced that an artificial intelligence has become aware of itself[1] has drawn attention to the much-discussed question of an ethics of artificial intelligence. However, this is – says the expert convinced – an easily solvable problem, more on a practical level than on a theoretical, stops “to use the word “intelligence” which immediately brings to mind the human sphere.

As a professional, having to deal with automated systems and AI every day “well“In authorship, it actually means knowing that being paid to write in many cases means being paid more and more often to revise and optimize the draft of a text – or often a large number of texts -.”prescribed“By an artificial intelligence.

Alfonso Cannavacciulo on the future of professional writing

There is only one way, then according to Alfonso Cannavacciulo to survive as writers, besides of course never try to compete with software, automated platforms, AIand that is to continue studying, to learn, to train professionally.

Compared to a driver, it is actually less likely that a copywriter or anyone else working on writing will simply be “replaced” by a car, and this happens due to. texts written by a machine I am still very different from those written by those who practice the craft of writing. According to the expert, the future will in short be the content that, like a craft product, will carry the words “written by a human being“.

Writing for People Vs. write to machines

When it comes to writing vs. machines and algorithms, finally, there is a recurring and only seemingly parallel theme: given that it is first – even from a temporal point of view – machines and algorithms as search engines to read their own texts, is it more convenient to write for human readers or for machines?

The question is old, controversial, and it is by Google itself thatthe importance of readability primarily for the human reader: the algorithms of the search engines, that is, are obliged to reward above all the content of the value, and this results in the need for those who do the work of writing, to stop thinking exclusively of keywords and instead pay attention on what it is search intent in personsassignments where artificial intelligence and machine learning can prove to be the author’s true allies.

Of course, there are things that need to be written almost exclusively for search engines, such as product magazines for fashion and tourism e-commerce, sectors where purchasing decisions depend a lot on captivating images and visuals. Men “if you can write, people read», Says Alfonso Cannavacciulo, no matter how optimized and perfect from an SEO point of view the text is, and the proof is the success of content creators and influencers who have focused on writing excellent captions for social media.

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