Here, the professionals and students are rewarded by OneMorePack 2022. – Gazzetta di Salerno

The winners of the two competitions, for professionals and students, of the OneMorePack AWARD 2022 were announced. The ceremony was held on Thursday, June 9 during the FORUM on packaging design, promoted and organized by Grafica Metelliana. This year, the accredited had access to the gallery with the news about the partners, to the exhibition of the nominated projects and to the Newton Room in the Città della Scienza, in Naples, for intervention by the extraordinary speakers: Fabio Babiloni, Professor of Neuroeconomics and Neuromarketing at La Sapienza University of Rome, Scientific Director of Brain Signs; Matteo Leonti, general manager of the creative agency Smith Lumen.

3 students on the podium who worked and made prototypes according to the brief published in collaboration with the Malafronte company. 2500 euros prize money collectively paid to them, through work grants and vouchers for the purchase of professional technologies.

THIRD PRIZE STUDENTS:
Claudio Crescenzo, Academy of Fine Arts of Naples
OTHER CLASSIFIED STUDENTS:
Federica Lumini, Academy of Fine Arts in Naples

FIRST CLASSIFIED STUDENTS:
Angelo Manna, Academy of Fine Arts in Naples
Also this year numerous registrations from designers, communications agencies and companies from all over Italy. 2 category winners, 5 mentions awarded by the technical jury, 1 mention awarded with online voting. The results were first classified and published on June 9, during the 2022 edition of FORUM, in the presence of a notary.

FIRST CLASSIFIED PACKAGING: Kiton exclusive gift box, Sintesi Studio + Studiolibero

REASON: For refining construction and technical execution. To have achieved the communication goals of the brand, which with the design of this gift package transmits historicity and solidity

FIRST CLASSIFIED LABEL: Vesuvius, Basile AD

MOTIVATION: For the relationship of perspective that etiquette and fashion etiquette has, and thus outlines the silhouette of Vesuvius, an evocative and iconic image of the Neapolitan country. Together with the shape of the bottle, it preserves the history of the place and its taste

GRAPHIC DESIGN MENTION: Delfino Battista cases, advertising size

REASON: For the original choice of the graphic sign, original for the communication of the “colatura di alici” product. For the elegance of the package, the minimalism of the illustrations and the selected reference colors.

STORY OF THE TERRITORY MENTION: Native Antico Rosso di Campagnano, Arcadia

REASON: For the cut on the front, reference to the logo and the Volturno river. For selection of copper-colored foil. For the distinctiveness that the whole bottle takes on the shelf

FUNCTIONALITY MENTION: Longo food and wine bread, Basile ADV

REASON: For the simplicity and functionality of the solution. The strap, which acts as a handle, inserted through the cut-outs in the primary packaging, makes it possible at the same time to differentiate the different references, make the product transportable without the help of a shopper and facilitate recycling for the end user.

HISTORY REVIEW: Sicilian Panettone Di Stefano, Industry 01

MOTIVATION: For the restoration of the peculiar elements of traditional Sicilian iconography with style. A modern and successful bid for territoriality and natural and monumental heritage. To the choice of closure, which refers to the idea of ​​a paper bag, which highlights the idea of ​​the craft of the product

HERITAGE MENTION: Emballage Gay Odin, Antville

REASON: For the restyling and modernization that goes from the restoration of the historic image. For the recognizability and authenticity that the brand continues to have on new packaging solutions

Packaging Gay Odin also won the mention “appreciation of online audience”, after the votes collected on the website www.onemorepack.it

“After a year’s break in 2020 and the digital edition in 2021, it was a challenge to return to organizing the event in person, and at first we did not know what to expect. The enthusiasm of the partners and all those who have supported us, and the presence we have reached makes us say that the balance in this edition is definitely positive ”, the organizers comment in chorus.
OneMorePack has now become the most important moment for discussion and sharing in Southern Italy about packaging design for creative, marketers, communications agencies, students, designers and companies. “We will start immediately – confirms Iole Preziosi, Marketing Manager for Grafica Metelliana – to find new and complementary news and views that allow us to always offer a different and innovative event.”

Leave a Comment