enemies or friends? The key is a propulsive synthesis between the two

In his latest book, the president of the Museimpresa, Antonio Calabrò, explains how business and culture need to change profoundly to meet new and unprecedented challenges.

Borrowing an expression of fashion some time ago, one can say that Italy has become an industrial country “without its knowledge”. The new book of Antonio Calabrò “The future of memory – tells the company to stimulate innovation” Egeo publishing house, is committed to bringing the two cultures together, that of business and the classical, literary, musical, social and political, which have long been separated, if not enemies. It is certainly not an easy operation, made even more difficult because we live in a period of great transformations where both business and culture must change profoundly to meet new and unprecedented challenges.

Industry as a center of general culture

Calabrò looks at the problems with a good deal of optimism. It does not hide the difficulties rooted in our cultural and political history, nor does it underestimate the problems of today in the Western democratic economy and society, but it emphasizes the role of industry, not only as a producer of wealth, but as a center of cultural development. . , for innovation that could convey the strength of its vision of the future, of its style of dealing with problems, of its values ​​of commitment and responsibility to the whole of society, in a word of general culture.

Citizens between illusions and frustrations

Since the beginning of the last century, and surprisingly with greater intensity in the last twenty or thirty years, the general culture of both the entrepreneurial class and the citizens of Italy has unfortunately become more and more detached from these positive values ​​of innovation and innovation. of merit that the community living on the farm should cultivate to the highest degree. Entrepreneurs seem unable to fight for the “forward-looking reformism” which, as Calabrò confirms, should be the basis for it. rebuild trust in institutions e in innovation which is the basis for a true resumption of growth with equity. Ordinary citizens struggle between illusions and frustrations. They are unhappy, but perhaps more than dissatisfied with their present, they are afraid for their and their children’s future. They flutter here and there in the perennial search for something soothing and end up, as Elio Vittorini wrote, “hearing the ringing of the future in every donkey’s trouble”.

This is the only way to explain the erratic election behavior. First we had Grillo, then Salvini, now it looks like it’s Meloni’s turn. Even earlier, there was the fascination for Berlusconi, who also enchanted entrepreneurs by calling himself a liberal, but then in his reign he was careful not to promote the market, profits, the most modern entrepreneurship.

In the past, the business culture has found room for expression

After World War II, we all fought for transform our society. Industry was seen as a strength, a social elevator, a creator of modernity. The business culture was not rhetorical, but is considered a positive element to contribute to the moral and civil redemption of the nation, as well as, of course, to economic prosperity. At that time, many large companies undertook various cultural initiatives both as sponsors and as organizers of culture houses, which the debate could flourish around. This is how different magazines emerge, which are not organs of commercial propaganda, but which have the task of exchanging cultural experiences. It is no coincidence that Alberto Pirelli in 1948, who presented the first issue of Pirelli magazine, states “we come to talk to you (intellectuals) in the name of a company that, thanks to the sum of intelligence and work. … ….. feels that he can say a useful word “.

But that did not happen. In the 1970s, almost all magazines closed. A “counter” culture has arisen both for political reasons linked to Marxist ideology and by widespread skepticism about the effectiveness of market rules to create and spread well-being. Politicians have not been “far-sighted”, and in fact with the advent of marketing, presentism has become the general rule.

A “new digital humanism” is needed.

To overcome this stalemate, Calabrò offers several ideas that should convince the reader of the convenience of change. The technology is developing both in the medical field, in the digital field and inartificial intelligence. Changing cities are becoming more beautiful and more habitable, just look at Milan. In short, we need to organize a new story of one possible and better future.

The impression is, however, that entrepreneurs, perhaps because of the small number of large private companies left, have lost the sense of their rights and above all their duties, and are therefore no longer willing to fight hard to fight confirm the one and the other. Things that the past teaches must always be conquered at the expense of fierce cultural and social struggles.

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