The love of art, travel, fashion, interior design is the fuel not only in her life, but also for the brand that bears her name, Aerin, directly inspired by the founder’s lifestyle: Aerin Lauder. Does the surname sound familiar? Yes, she is the granddaughter of the famous Estée Lauder. In an interview with Harpers Bazaarsaid Aerin confidently her style icon is her grandmother Estée, legendary founder of the beauty brand, from which she inherited elegance and flair for business. And also a lot of money. But Aerin has never been an heir who just takes what is rightfully her own. He was able to use it well by founding a lifestyle brand that ranges from perfumes to beauty, from fashion accessories to household items. With impeccable taste. Have also inherited it.
When asked what other era she envisions, she answers without hesitation, the 19th century. The same as the American heirs of the gilded age, as we have often told. She did not have to get married to use her talent and her legacy (she got married, but out of love). If they had lived today, even yesterday’s heirs might have had a different fate, chosen a different path. Aerin chose to be an entrepreneur. For her, it’s important to love what she does, maybe that’s why she does it so well.
Born in 1970, Aerin Rebecca Lauder Zinterhofer is billionaire by birth and businesswoman of choice who understood to use what fate has placed in her hand. Daughter of Jo Carole Knopf and Ronald Lauder, along with her sister Jane, she is the niece of the Estée, who in 1930 opened the first beauty shop in New York and founded an empire. Moreover, a dynasty.
After graduating from the University of Pennsylvania and specializing in communications, Aerin joins the family business and heads the style department for twenty years while conceiving and then dedicating herself to her own personal brand. First it launches perfumes and fashion accessories, then it also expands into furniture. And in 2019, he joins Forbes’ list of the 400 richest Americans.
That was in 1996, when she married Eric Zinterhofer at a Jewish ceremony in Wainscott, New York. He works in the financial sector and is involved in investments. It seems like the perfect marriage, it obeys the rules of love but also respects all the rules of good economic unions. Eric and Aerin have two children and she likes to dedicate herself to them, she considers them the most important thing in life, even though her first creation was her company where she has transferred all her personality.
They live between Manhattan and East Hampton, with works by Mark Rothko and Cy Twombly on the walls, but they also own a house in Aspen, Colorado, and then of course there is the journey. Aerin especially loves to stop in Portofino. But the Park Avenue house is his realm. He tells that the first time he saw that house, he knew it would be his when he opened the door to the walk-in closet. An entire room, of course, which would become her wardrobe, but also a creative space and refuge. There are all his Manolos and Louboutins, but also the computer from which he runs his company, a vintage desk and a mirror inherited from his grandmother. And fresh flowers, always, especially peonies.
Although Aerin shares the family heritage with her sister Jane, who is three years younger, she is still a billionaire. With all due respect to today’s dowry hunters, however, Jane is also happily married. With Kevin Warsh, also a financial expert and until 2011 on the board of the Federal Reserve Bank of the United States. They certainly know very well how to manage assets in the family.
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