Starting from scratch from culture – La Stampa

Let’s start again from the culture, the one that has suffered the most, with tourism, during the pandemic. The one who, faced in the right way, can truly be an economic driving force for tomorrow. “Culture, what a company” is the theme of the first appointment of Alfabeto del Futuro, the trip to the Gedi News Network group dedicated to our country’s ability to innovate and respond to the challenges of the crises that have gripped the planet for some time, now in its fourth edition.

Seven stops around Italy to explore the different themes of tomorrow’s table. From today, from Mantua, at 17.30, the first event is organized by “Casa Marcegaglia”, a permanent museum structure full of interactive installations and multifunctional illustrative spaces.

“After two years of pandemic and with the war in Ukraine, it is important to talk about the future, because it is precisely in the most complicated moments that one must identify the tools to overcome difficulties, understand what is useful to do and find out of what has been done .. With a view to the missions specified by PNRR, National Recovery and Resilience Plan ”explains Luca Ubaldeschi, editor in chief of the trip and director of Secolo XIX.

Massimo Giannini, director of La Stampa and editor-in-chief of the GNN newspapers, and Enrico Grazioli, director of the Gazzetta d Mantova, will lead the appointment with him. Many guests who will participate in interviews and panels: Stefano Baia Curioni, director of the Palazzo Te Foundation; Guido Bozzo and Andrea Marec, founders of Reasoned Art; Eleonora Calavalle, CEO of Pennelli Cinghiale; Massimiliano Ghizzi, Chairman of the Tea Group; Emma Marcegaglia, President and CEO of Marcegaglia Holding; Antonio Marcegaglia, President and CEO of Marcegaglia Steel; Marco Nava, Regional Director of Southern Lombardy for Intesa Sanpaolo; Mattia Palazzi, Mayor of Mantua; Marco Pasquali, Mayor of Sabbioneta and Angela Picozzi, Founder of Castor Fashion, as well as Astralia and Colpo Wexler, who will be interviewed in the meta-verse.

But where do we start from? How is the situation in our country in the cultural sector? For the number of museums compared to population and territory, Italy has no side in the world. According to Istat, for example, there are 4,880 museums in the national territory. Only China has more, about 250, but in a country that has an expansion and a population about thirty times our size.

In addition to museums, the Italian cultural heritage also consists of works in the narrow sense, such as paintings and sculptures, but also of parks, monuments, gardens, historic villas, entire villages and other structures of high architectural value.

About every third municipality houses at least one museum, an archeological or monumental area. A huge tax, an invaluable legacy that also contributes significantly to the country’s economy. Unfortunately, this sector, along with the tourism sector, was unfortunately much more than others affected by the pandemic, which not only imposed total and arbitrary closures for several periods, but also changed the way people access art, in fact promoting the ever-wider use of new technologies. A quick leap, an important and in some ways interesting transition, which most museums and cultural actors, however, were not prepared to face.

To relaunch this strategic sector, dedicated investments have been made within the National Recovery and Resistance Plan. Among the most important interventions are the digitization of the artistic heritage and the removal of architectural barriers. Massive investments are then planned to enhance the beauties of the landscape, the rural heritage and the small villages, the gardens and the historic villas, as well as for the earthquake-proof security of the religious buildings.

Covid has profoundly changed the way art is used. The public is choosing more and more both on the basis of territorial proximity and the digital offer that is being made available. Unfortunately, only 30% of museums have a complete catalog of their heritage.

Another obstacle that greatly limits the potential of the sector is the presence of architectural barriers, which often have a major impact. It is a problem that affects both visitors with disabilities and people with reduced mobility, especially the elderly public. One in three structures does not have enough space (equipped bathrooms, ramps, elevators). All these critical issues have been taken into account in the National Reform Program, which allows for a number of specific interventions. The planned investments in culture in connection with the NRP amount to a total of 4.28 billion euros. To these resources is added 1.46 billion to fund 14 interventions for protection, improvement and cultural promotion. Many of these interventions will concern important cities such as Turin, Milan, Venice, Rome, Naples and Palermo, but the small villages and the anti-Semitic security of places of worship will not be neglected.

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