Golden summer for cottages with the return of foreigners

Bookings fly a few days after the official start of summer almost ever return to normal post-pandemic and the latest report published by Study center Italian roadproptech founded by Davide Scarantino and led by Marco Celani, photographer figures and trends for the first five months of 2022, suggesting that the innovative SME headquartered in Milan, partners throughout Italy, 3,000 contract homes and over 340 destinations covered, to 2022 as the best year ever.

Starting from Milan, where it quickly became the largest property manager in the city and then expanded from 2020 throughout Italy, along with the direct management of a network of over 150 franchisees and partners, Proptech from January 1 to May 31, 2022, it actually collected reservations worth $ 29 million. compared to 20.3 million. for the whole of 2021. Almost five times the number of reservations from 2 million. in the period 1 January-31. May 2021 to 9.7 million. in the same period this year, compared to 81 thousand nights booked in the first five months of 2022 against 27 thousand in the last..

Thanks to the easing of restrictions, the perception of a positive handling of the pandemic and the fortunately minimal negative impact of international turbulence on tourist movements – explainsTO Marco Celani which since 2016 has got the company that arrived on June 15 to offer through the italianway.house portal a total of 900,000 bookable nights for the quarter June-July-August 2022 we have already sold several summer nights, about 72 thousand, compared to the final balance of 71 thousand in the same quarter 2021“.

“That apartment tourism trend is certainly well establishedis the analysis of Celani and travelers are increasingly aware of the quality of the products and services offered by professional property management. As Italianway, we are increasingly competitive both for the record number of destinations that have entered our network thanks to local partners, and for a product offering that is able to intercept requests from families, globetrotters, digital nomads, holidaymakers and business travelers: on our portal you can book period homes in the historic centers of villages and art towns, villas with country or pool swimming pools, mountain huts, mountain huts, trulli and dammusi. Even the rates, which have returned to pre-Covid levels, tell us that the market is improving significantly, with growth in the first 5 months of 2022 of over 60% compared to the same period in 2021: from € 75 per tonne. night for 120 € approx“.

Return of International Travelers (from 114 countries) – identikit

The analysis of the reservations performed by the proptech Study Center captures the long-awaited return of foreign tourists which, according to the reservations on the italianway.house portal from January 1 to May 31, comes from bone 114 countries.

The percentage of travelers inevitably decreases Italians, who from 52 per cent. last year goes over to the present 34%.

The presence of German travelers is always strong (from 12% in 2021 to 7.5% in 2022) and French (from 9.5% in 2022 to 7.2% in 2022). The lower incidence of European travelers is due, in fact, to long-range shooting: Americans primarily (6.9%) but also Chinese (4.2%), returned to stay in art city how Rome, Florence, Venice and Naples and in iconic places such as the Como and Garda Islands and the Amalfi Coast.

The British and Poles also did well (for the latter, it is a new trend with a peak of 2.1%), while Russians and part of the Asian world are completely missing.

The average age of international travelers is 40 years old, falling for Spaniards and Englishmen to 37 and 38 and rising for Americans to over 42. Those arriving from far and wide prefer well-known destinations and cities unlike Europeans, especially from the north, who prefer more rural destinations. When choosing a housing type Americans prefer luxury, especially in art cities, while Swiss (4.2%), Dutch (2.7% of customers) or Spaniards (3.3%) prefer out-of-town destinations, nature and more rustic decor.

Favorite destinations

There Liguria has already exceeded the total bookings in 2021 by 10%, despite the fact that they have not reached last year’s total number of stays. Very good Andora, Sanremo, Genoa, Finale and Rapallo with good occupancy rates already in April.

There Tuscany fly with wanted and the revival of Florence: 2.5 times the bookings for the whole of 2021 were recorded in the first 5 months of 2022, with an average transaction per home 2.4 times higher and important prospects until the end of the year.

There Sardinia begins with a delay compared to last year, when tourism was mainly national and benefited most Italian tourists, but the reservation window has been extended and there is no doubt – according to Centro Studi Italianway – that 35 thousand nights still free fill up before the end of June.

There Sicily has already surpassed the final 2021 by 30% with an still short booking window and therefore the opportunity to further improve the filling, especially for July and August.

There Puglia already has an excellent filling rate from June to August (around 45%), and with fewer nights sold perform 30% better than 2021as it indicates that the best product was sold first.

There Campaniawith Naples, the Amalfi Coast and the islands at the forefrontalready since March has an excellent occupancy rate with over 60% filling all summer.

Favorite destinations by number of reservations – Celani says – currently are Alghero, Como, Termoli, Andora, Sanremo, Monopoli, Costa Smeralda, Avola, Bormio, Syracuse with a booking window media for these TOP 10 destinations in 64 dayswhich doubles to book Trulli in Puglia and half for a weekend in Alghero. As always, the North American destinations of choice are Rome, Milan and Florence, with a good performance of Lake Como and the Amalfi Coast. Excellent performance in Naples, with tourists of all nationalities, led by the French. Liguria is the favorite destination of the Swiss and French and sees a great return for the Germans and all northern European tourism, especially in relation to the so-called silver segment. Orders fly villas located throughout Italy, especially in Puglia, Sardinia and Tuscany while the number of reservations in Sicily can still grow a lot“.

You go back to planning your vacation; cancellations at pre-pandemic level

Among the new trends recorded since Study center Italian road Also there normalization of the time at which reservations are made: if the pandemic had changed the reservation window by imposing reservations last minute if not true last seconddetermines the newfound optimism and the concrete perception of a closer return to normality the extension of the booking window.

Travelers book in on average 48 days before arrivalwith dynamics that vary according to nationality (Italians on average 15 days earlier, Americans 38, Germans 31, French 28) and the destination or reason for the stay, with cities booked in advance, if for vacation, during the date of work and the sea always a little in advance, also to find the availability of planes and ferries. At the same time, CEO Celani notes, “while in 2021 we registered a very high number of cancellations with peaks on 50%this year we have returned to just above pre-pandemic normality with a cancellation rate of just over 15%“.

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