BVA Doxa Kids: “What Italian children read and why”

At the Turin Book Fair in 2022, BVA Doxa Kids presented the results of the research conducted on the occasion of the 30th anniversary of the Edizioni Piemme-Il Battello a Vapore.

To celebrate the first thirty years, Il Battello a Vapore, the historical brand of books for children and young people in Edizioni Piemme, has planned various initiatives, including a meeting at Il Circolo dei Lettere, where the results of the research commissioned to present BVA Doxa with the aim of understanding the aspects of involvement that are capable of nurturing a passion for reading.

The research was illustrated by Kids & Special Projects Unit Manager BVA Doxa, Cristina Liverani and by the editor-in-chief of the children’s publishers in Mondadori Libri Enrico Racca.

The same research is also the subject of a meeting that is open to the public and the teaching staff, and where writers and writers attend to celebrate the anniversary, providing the precious point of view for those who invent and provide stories that make you fall. in love with reading.

The study involved 500 boys and girls aged between 8 and 11, who had read at least 3 books in the past year, and their parents (still mothers and fathers), and made it possible to produce interesting results in an overview of the relationship between boys and girls. girls and developing a passion for reading.

Here are the main points that emerged:

  • 66% of the children involved in the research say that reading is an activity that they really enjoy. Reading does not seem to be a ‘duty’, it is not described as such, but rather an activity that creates curiosity (57%), stimulates the imagination (54%), which refers to the themes of adventure (47%) and the desire to discover (46%).
  • The ‘real’ book makes them fall in love with reading: a book they particularly liked causes the spark that triggers the passion for reading (36%). Equally important is the role that the boys recognize in family intervenes with a suggestion / gift for a book (34%). The role that teachers play in this context is more limited, but always crucial and indispensable (24%). And for half of the children, the ‘first exciting book’ was the incentive to read other books (47% a lot).
  • Strong readers of yesterday are parents of strong readers today: over half of the parents involved read often, and 46% said reading was a passion. Today as yesterday … there are many similarities between the path of parents and children.
  • The choice of books for children to read is shared and negotiated with their parents: if 1 in 3 declare themselves autonomous in the choice of books, 2 in 3 declare that sometimes they choose, sometimes the parents. It is also often the subject of chat with friends: 62% sometimes and often for one in three.
  • The approach to reading for children is largely the result of parental involvement, which marked their growth: 61% tried to read books with their child as a child, 57% bought books they thought they liked, 55% talked about books read together and reading in general as a real passion 51%. The mother is definitely the most involved of the two parents in all activities related to reading (average involvement of the mother 71%, of the father 29%), from suggestions, to real and previous purchases, through conversations about read books or from to hints.
  • The importance of the parental role is reinforced by the fact that they themselves recognize the objective benefits of reading: among the most important are vocabulary knowledge (63%) And language skills development (55%), both most quoted by mothers. Next to this development of imagination and creativity (62%), a particularly pronounced element for those with daughters (66%). Among the values ​​that reading must communicate, we find curiosity (48%) and respect (43%);
  • What do children expect from a book? First of all, that he can do them travel with the imagination in imaginary worlds (56%), stronger desire among women. So that might as well be a way tolearn new things’ (47%), most quoted by men and therefore a way to feel with the grades (46%). Parents also perceived the same thing by remembering their approach to reading in their childhood, but there is a greater transport in memory.
  • The path of parents, from children to adult readers, is a testament to the importance of nurturing and cultivating this passion ‘as a child’. His perception changes in part when he grows up moment of relaxation (58%) before curiosity (48%), desire to discover (48%) and for pastime (46%), but it is confirmed as a real passion!

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