Visit Brussels brings Belgian beer culture to Turin’s Precollinear Park

Thursday, June 16 from kl. 18.30 to 22.00 in the surroundings of Precollinear Park, the Torino Stratosferica review dedicates an evening to Brussels: an opportunity to discover the tradition of Belgian craft beers, Unesco heritage and the thousands of souls in the capital of capitals. .

The evening, created in collaboration with Visit Brusselsthe city’s tourist promotion agency, will focus on the brewery’s brands Brussels beer project imported into Italy from Triple Ba company in Turin born of the passion for beer at 3 Italian-Belgian couples, which is committed not only to promoting the finest brands in Italy, but also to spreading in a broad sense the craft beer culture, which in Belgium plays a central role in people’s daily lives. The Belgian beer tradition has its roots in over 700 years of history, became a UNESCO intangible heritage for humanity in 2016 and is proudly immortalized by more than 125 craft breweries across the territory.

The Brussels beer project, born in 2013 from a crowdfunding project with the aim of revisiting tradition in a modern key, is based on a collective of young people who experiment with different types of beer each year and then trust a community of over 2,000 followers and tasters to decide which ones to market and which ones to discard. Today, it distributes its beers in around 150 bars and restaurants in Brussels and in over 20 countries in Europe: the evening will be an opportunity to taste 6 of the most representative beers and discover BBP Port Sudthe new headquarters of the brewery built directly on the banks of the Brussels-Charleroi canal in the Anderlecht area of ​​the Cureghem bridge.

BBP Port Sud, which can be reached from the city center via a pleasant cycle path, is a candidate to become one of the new reference points in the city for beer enthusiasts and more generally to spend leisure time, thanks to a large sunny terrace of 1,000 sqm, equipped with over 200 seats. The structure was born from a remodeling project of an abandoned area of ​​the city and places particular emphasis on environmental sustainability: electricity comes from solar panels (250 m2) and other renewable sources, such as heating, while the roof allows rainwater to be collected in a 40,000 liter tank.

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A visionary project that has many points in common with Precollinear Park, the place in Turin that will host the event: the evening dedicated to the Brussels Beer Project is actually part of the program Stratospheric Turinan independent non-profit association that aims to promote an innovative urban idea represented through the local creative industry, and Precollinear Park is an example of national expertise in the remodeling of degraded and derelict spaces.

The Precollinear Park recycling project was launched in the summer of 2020 to remove the space left by the tracks and terminus of the former tram line 3, located between the Regina Margherita Bridge and Piazza Hermada. Thanks to the work of a community of volunteers, the park is kept tidy and clean to host a range of events, exhibitions and reviews each summer, and in 2021 it was the finalist of the new European Bauhaus Awards, supporting virtuous urban transformation initiatives in Europe. ..

Ursula Jone Gandini, Italian Director of the Brussels Tourist Office he declares: “We are pleased to take part in this initiative, which, also for the place hosting it, is particularly in line with the unconventional, creative and sparkling spirit of Brussels. It will be an excellent opportunity to present the city from a tourist point of view: a surprising destination, ideal for a weekend with family or friends “.

Among the more than 40 beers produced each year by the Brussels Beer Project, which stands out for the most imaginative names and brands, is one of the most valued and famous Delta IPA, characterized by the scent of lychee and passion fruit that accompanies a more bitter and fresh note. In addition, during the appointment in Turin, the Tripel B staff will present 5 other brands: Juice Junkie, Jungle Joy, Dark Sister, Brewster Gang and Devil Drop.

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Visit Brussels is the tourism promotion agency of the Brussels region. Its aim is to expand and consolidate the image of the capital of 500 million Europeans: 6 departments work together in the field dealing with specific aspects. Departments Meetings and conventions plans to hold congresses in the associative, medical, corporate and scientific sectors. Departments Culture and tourism promotes the richness of the city’s artistic heritage and enhances its typical lifestyle while the department Sales promotion collaborates with professionals in the tourism sector such as tour operators, travel agencies and incentive houses. The section is also part of the institution Announcementwho designs and builds websites, offline media and gadgets, Big eventswhich organizes parties, cultural and sporting events, and finally the department Movie theater, which facilitates filming in the city. From 1 September 2017, Visit Brussels has opened an office in Milan, which aims to develop a tourism promotion strategy dedicated to the Italian market.

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