Musivum as a stimulus to rethink a design linked to Trentino wine between the protection of the DOC, the cooperative cellars and the wine producers to ensure the most authentic concept of territoriality

A mosaic of rumors, for a wine just proposed, reserved for a group of drinkers (a number different from the more unanimous category of “discerning consumers”) who choose without paying too much attention to how much they have in their pocket. And they aim to satisfy an urge that puts many (too many) wine suggestions in the corner, to discover a gem, though – and in this case “especially“- proposed by wineries, where too often is too much, the quantities in synergy with the high remuneration of the conference members, for an everyday wine free from the prejudices of critics, oriented only towards praising exclusivity. To forget that wine – everything wine – is primarily a drink, fruit ofhuman intelligenceobtained to strengthen the identity of the area where the grapes ripen, where the winegrowers first and the cellars then make it a “glass test“.

A wine is not just the simple product of an oenological chain, but above all a concentrate of fatigue, stories, challengesperformed by the people who took care of it in just as many specific places, between soil, climate and harvest variability, all factors that make it unique.

Arguing about the small number of bottles of that Musivum – Teroldego Rotaliano 2016, not even 5 thousand copies – and by its demanding price, it reduces both the role of the producer and the work of those who invest in dedication, viticulture, protection and promotion of the Rotaliano red wine par excellence (here article). Regardless of the size of the company and the amount of hectoliters of wine marketed.

That is why it is the presentation of the Teroldego Musivum it could be the stimulus to raise a whole range of questions, linked to the protection of doc, to the role of cooperative cellarsit off winemakers And fuse the most authentic concept of territoriality.

Think, for example, of reinforcing the definition “Rotaliano“Perhaps with this expression one calls only the most representative productions, those that are absolutely attached to The most suggestive vineyard in Europeas he called it Goethe. Then choose with other additional reinforcements to Rotaliano, referring to toponyms of the vineyards where it is grown, the connection to historicity, dynasties and everything related to habitat. A radical change in denomination, all of which must be discussed, must also be defined in legislative terms. Leaves only the Teroldego Rotaliano definition for the most pop vinifications, intended for large-scale distribution, for daily consumption.

In this way, the entire wine sector in Trentino could be involved. Diversification of the wines from teroldego grapes on several levels: Rotaliano, then Teroldego rotaliano and – for those outside the area – Teroldego Trentino or the Dolomites.

And again: the Rotaliano could be combined with the vineyard’s toponym, names like Bagolari, Grumo, Sgarzon, Scari and many others. Opening a new frontier for promotion. Where the beauty of the viticulture scenario becomes a stimulus for tasting. For tourism designed with an eye for tomorrow, destined to challenge time, with the special characteristics of wine.

Campo Rotaliano could become a real “beauty lab” with services (those that mark marketing) that track a virtuous development model involving any local sector and transform the area into a real promotional system. Share and at the same time respect the uniqueness of the subjects, respect the widespread quality, of the opportunities that the viticultural landscape makes available.

Many strategists insist on the concept “beauty as an agricultural act“by using the proposals as”landscape therapy“, in a synergistic exchange between ideas and dexterity. Those that can be found in wine that is authentically” local “. Drinks are certainly an agricultural gesture if we educate the drinker to see the beauty of the landscape in the glass.

It is the links between ideals and the practical that manage to impress and elevate the value of wine. Not parochialism or sterile conflicts between producers. The newborn Musivum (without neglecting other very valid wines offered by strong cooperative wineries) could stimulate the whole of Trentino’s wine sector to establish a kind of “design of eno territory“, to equate the micro with the macro, the individual with the community. In short, to use the most modern philosophers, the best way to predict the future is to create it.

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