Football exhibited at the Design Museum. Special evening for Italy with Alessandro Nesta

The relationship between football and design has become ever closer over the years. A combination that is able to attract more and more attention from fans, enthusiasts and professionals in the two areas, so much so that the Design Museum in London has decided to dedicate a temporary exhibition to the subject.

Football: design of the beautiful game will be set up for next August 29, and inside there are memorabilia from around the world such as jerseys worn by champions, game plans implemented by the most famous coaches, reconstructions of stadiums that have hosted memorable matches, but also and above all objects that tell the development of football from a technical and technological point of view, between fashion and design, starting from the referees ‘whistles, which have become more and more high-tech to overwhelm the fans’ noise, passes to the ball or goalkeeper gloves, just to name a few.

The exhibition specifically aims to explore the history behind the world of football and reveal how design has been used to push the game to new frontiers. The journey proposed through the more than 500 objects, films and interviews on sporting achievements also develops through the architecture of the stadiums and the legacy left by names of caliber Pelé, George Best and Diego Maradona.

The exhibition area is structured around six themes: stadiums, graphics, sets, athletes’ bodies, media and communities, and also presents some precious memorabilia lent by the Coverciano Football Museum in order to strengthen the band more and more. with other international museums.

Specifically, the objects have been lent to the Design Museum: the shirt worn by Roberto Baggio on May 27, 1994 in a friendly match against Finland, just before the American World Cup; a pair of gloves from the 1962 national teamAnd two World Cup postersone relates to the World Cup held by Italy in 1934 and the other relates to the event held in Switzerland in 1954. In addition, at special exhibitions you can relive the highlights of some matches played by Italy, including the one against Italy. ‘ England won 1 to 0 on a goal by Fabio Capello in 1973. While a reproduction of Ciao, the mascot from Italia 90 World Cup is present among the most important symbols of world football, such as the English Premier League champions.

Alessandro Nesta last night at the Design Museum

To further highlight Italy’s role, from a point of view of fashion, design and technology applied to the world of football, the Design Museum has organized an evening dedicated to Italy with an exceptional presence: Alessandro Nesta, now Ambassador of the A-Series to the world. Together with the master, the director of the museum Tim Marlow and Carlo Ferro, chairman of the ITA – Italian Trade Agency, did the honor, which monitored all aspects of the evening.

Italy has given and is giving a lot in the world of football at an international level – said Alessandro Nesta – but in recent times it is out of the question that English football through the Premier League has captured more fans, more interest and above all more financial investment. Italy can and must do, to return to the glories of the past, I am sure we will succeed in a short time because we all have the credentials to do so.“.

The Football: Design of the beautiful game exhibition is open until 29 August and tickets cost from £ 9.25 (children) up to £ 16.80 (adults) as well as special prices for students, families and groups. Here is the official website where you can book and get more information.

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