Everything is ready for the second edition of “Open olive groves“The national event organized by Consortium for the protection of Riviera Ligure PDO Oilin cooperation with Qualivita Foundation and with the support of Liguria Region, to from 18 to 19 June 2022 will animate Ligurian tourism from the west and east and will also host Tourism Minister Massimo Garavaglia and Deputy Secretary Gian Marco Centinaio.
Seven major initiatives designed to make the Ligurian DOP oil supply chain the protagonist: corporate adventure tourism (June 18-19), the unpublished trails for DOP Riviera Ligure oil (June 18-19), “Pane eo Olio” tastings with Liguria Gourmet Restaurants (8 -18 June), Oil Tour Liguria by bike (4-17 June), DOP Tourism Round Table Conference (18 June), Oleotourism Conference (17 June) and a press tour to tell heroic stories regional olive cultivation (June 18-19). The Ligurian comedian is a unique guide Dario Vergassola which will accompany the history of the discovery of the territory and the visit to historical sites and symbols such as the ‘dry stone walls’, a UNESCO World Heritage Site in 2018.
An event spearheaded by key national and regional players in the tourism and agri-food sector, who see Liguria as one of the great architects of the relaunch of the extra virgin olive oil sector with a protected designation of origin. In fact, the Minister of Tourism will be present at Oliveti Aperti 2022 Massimo Garavaglia participating in Lucinasco (Imperia) on June 18 at the Round Table BOB tourismThe Deputy Secretary Gian Marco Centinaio and the senator Dario Stefanopresent in Genoa on 17 June for the conference Oleotourism. The Ligurian institutions were also present Alessandro PianaVice-President responsible for agriculture e Giovanni Berrino, Councilor for Tourism. The contribution of professional organizations, Agenzia In Liguria, Liguria Gourmet and 5 major Italian DOP IGP protection consortia: Parmigiano Reggiano DOP, Balsamic Vinegar of Modena IGP, Conegliano Valdobbiadene-Prosecco DOP also testify to the importance of Oliveti Aperti. , Asiago DOP, Pecorino Toscano DOP.
The absolute protagonists will be 28 manufacturers of Riviera Ligure DOP oillocated throughout Liguria, from Ponente and Levante, which will offer tourists several types of experiences in the name of DOP oil and its territory: trekking and cycling routes, visits to olive groves and mills, tastings of typical products, art routes, educational workshops and cultural and food and wine events.
News for all trekking enthusiasts will be 13 unpublished “Routes to Riviera Ligure DOP oil” – available depending on availability and in collaboration with the Italian association of environmental hiking guides – to be explored on foot among the historic olive grove landscapes of the region accompanied by expert guides before tasting the traditional products offered by the companies.
“The biggest challenge at Oliveti Aperti – emphasized the Vice-President of the Liguria region responsible for agriculture Alessandro Piana -, event organized with foresight by the Riviera Ligure PDO Oil Protection Consortium together with the Qualivita Foundation and supported by the Liguria region – is about the multifunctionality of producers and agriturism. Focusing on oleotourism today, as we will see at the Genoa conference on 17 June, means decisively entering a sufficiently mature and experience-oriented market, where 55% of tourists take at least one trip motivated by food and wine experiences. Infotainment activities, visits to family businesses and direct contact with the most important moments in the production cycle are increasingly in demand.“.
“The Conservative Consortium is proud to be an instrument of primary importance for the development of Ligurian olive cultivation, an element that has characterized the region for centuries. – commented Carlo Siffredi, Chairman of the Consortium for the Protection of DOP Riviera Ligure Oil. Initiatives such as Oliveti Aperti aim to ensure the production of quality oil and all the environmental and human heritage that makes it possible.“.