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13/06/2022 – Starting from 15 June “Wednesdays in Via Passeri”, third edition of the summer festival promoted by the social promotion association “Natural shopping center Via Passeri – It’s Pesaro!” with the support of Pesaro Municipality.
An initiative «the result of the joint commitment to the area’s activities – explains the deputy mayor Daniele Vimini – and the commitment of the municipal administration, which in a very short time has led to making Via Passeri almost unrecognizable. The axis, which from September will also host the redevelopment work that will also affect via Curiel and Contramine, managed to characterize itself as a living room in the city center by combining the attractive capacity of cultural containers such as Rossini National Museum and San . Giovanni library on that date from an excellent food and wine and artisan offering. The result – extraordinary – is a beautiful space to live in, which brings the dynamics back to the public of those who live and work on the streets. And that the Municipality immediately tried to support “repaying the ingenuity of the traders, because it is much easier for the Administration to be close to the activities when the needs coincide”.
“Congratulations on this shining example of unity of purpose – Francesca Frenquellucci, councilor responsible for financial activities -. I still remember when we launched the natural mall ban and the instant feedback we received. An enthusiastic response that in 10 days led us to devise the project that we are implementing today. It is a great satisfaction that testifies to the trust in the administration, which also shows other Pesaro realities, as the examples of via Tebaldi, the events in Sampietrino and the projects from via Castelfidardo tell ».
“The goal of the It’s Pesaro Association,” they say Eliana Melillo And Riccardo Del Bene – is to make citizens rediscover and make tourists aware of the new life and the many excellences of one of the most important and historic arteries connecting the Rimini Gate and the historic center, in a stretch full of important places, a symbol of the Pesaro culture. A path full of culture enriched by the presence of many craftsmen, designers, traders, historic shops, restaurants, wine bars and drink bars (22 activities in total), which with new quality concepts make Via Passeri the new Pesaro food district “. Also told on the web pages of the new portal Viapasseri.com, where the updated event plan will be published and “which shows the area’s new identity through the people and activities belonging to the association, with the photographs of the photographer Francesca Sani and the project by the Forma29 agency. An important and functional tool for the history of the city also conceived for Pesaro, the Italian Capital of Culture 2024, Melillo and Del Bene add.
Also this year, the area is closed to traffic every Wednesday and made pedestrians to make room for initiatives that flash for music in particular. It starts in two days with the performance of Lovesick Duo – Bolognese musicians, multi-instrumentalists, whose roots draw from the atmosphere and from American country, rock’n’roll and western swing music from the 40s and 50s – and then continues to September 7 with “Young talents under the stars”, Three performances of 20 minutes each, where students and artists from the Rossini Conservatory along the way will give travel concerts with different ensembles and instruments each time. The initiative is born of the cooperation between the association “Via Passeri – Dets Pesaro” and Rossini Conservatory. “Here we are! – explains Fabio Masini, director of the conservatory -. For a few years, as a conservatory, we have opened our professionalism to the city by making ourselves available for initiatives such as “It’s Pesaro”, which is able to improve the city’s spaces and turn them into meeting places and music and entertainment workshops ». Present at the “Via Passeri Wednesdays” were the teachers from the LiberaMusica association, who during the exhibition will organize two appointments with workshops dedicated to children (dates and reservations will be published on the Viapasseri.com website).
The evening opening of shops and boutiques is expected, and for this third edition also the San Giovanni Library and the Rossini National Museum, which will offer workshops and initiatives in their spaces and along the street.
“It will be a great way to celebrate the museum’s three years – he adds Luca Montini, by Sistema Museo – major attraction of the street ready to restore, for its third year of existence, access missed during the pandemic. The one that “Via Passeri Wednesdays” offers is a good starting point for relaunching the museum offer this summer, which is expected to be really significant in terms of number and collaborations ».
The proposals also include what is planned at the Palazzo Antaldi headquarters of the Cassa di Risparmio Foundation, which will host the video review “Stage Marche – Architecture, Environment and Art in the Province of Pesaro and Urbino” in collaboration with the Marche region and AMAT – Marche Association of Activities Theater.