Design, Italian expertise in Singapore with Fiera Milano

Milan fair brings out the Italian excellences design to Singaporethrough FIND – Furniture, interior and designthe Asian reference event for the sector that will take place from 22 to 24 September 2022 at the Marina Bay Sands Expo and Convention Center in Singapore. On an exhibition area of ​​10,000 square meters and with more than 500 companies industry benchmark, FIND will call back in three days after 15 thousand presence of insiders: architects, interior designers, retailers, design experts and enthusiasts from around the worldAsia. The event, organized by Fiera Milano in joint venture with dmg eventswill be the most important appointment of Singapore Design Festival.

Singapore is truly one large design hub in Asia with over 10 thousand brands linked to the furniture and interior accessories sector, a “gateway” to this important market, especially to the ASEAN countries, and represents the opportunity to reach 4.4 billion potential customers with a strong interest in luxury, manufactured in Italy design and its quality products. That market value of the furniture sector in Asia-Pacific in 2021 it was equal to $ 614 billion. Among other things, the event will take place exactly one week before the show of the Formula 1 race, which in Singapore increases its charm because it takes place at night and on the light rail.

“Thanks to FIND, Fiera Milano exports to Asia one of the most representative sectors of Made in Italy in the world – he explains Luca Palermo, CEO and General Manager of Fiera Milano -. An event that emphasizes the essential nature of the exhibition tool as a privileged stage for intercepting new markets for companies wishing to expand their business beyond European borders. FIND is a system operation that sees us as leading players also thanks to the partnership entered into with dmg Events, a leading player in the organization of events at an international level “.

And Mel ShahVice President Asia, dmg Events emphasizes: “We are incredibly proud and happy to host FIND theItalian Design Futures Capsulea specially designed area is a perfect image of the East that meets the West and will present works of 30 new designers and important brands of designs and furniture that shape the future, where made in Italy is transformed into a collaborative movement Made with Italy in Asia. Singapore “.

The fair will benefit from important collaborations with Italian design expertise that is able to promote and improve made in Italy in the world. Starts with the interdisciplinary study Stefano Boeri interior founded by the architect Stefano Boeri with the architect Giorgio Donà who will take care of the creation of the special area at FIND “The Italian Design Futures Capsule“.
“We strongly believe in this first edition – add the architects Stefano Boeri and Giorgio Donà – the space designed for Singapore is imagined around a squaremeeting place as there will be around stand with the presence of the Italian expertise in design and furniture. We would like the appointment to also be a moment dedicated to promoting sustainability, recyclability and recycling of materials for a green fair who want quality and intelligence as Italian design “.

International visitors will then be able to discover one capsule collection of the icons for Italian design created byADI Design Museum in Milan. Moreover, ADI – The Association for Industrial Design will award the prestigious awards Gold Compassthe most important recognition in the world of design worldwide, which aims to highlight the qualities of Italian products.
“ADI has always worked to spread the ideas of Italian design – says the president Luciano Galimberti – The presence at the 2022 edition of FIND of the objects awarded at the XXVII Compasso d’Oro corresponds to this goal in relation to today’s world. The best results of our modern design, starting from the ADI Design Museum in Milan, bring the message of quality, sustainability and responsibility for Italian design to the largest markets and the most dynamic economies to improve everyone’s lives “.

The magazine is also among the event’s partners Interior, one of the major international communication networks for design and architecture. “FIND aims to become an authoritative platform for design in Asia, a good opportunity for exchange and mutual inspiration between West and East – he explains again Gilda Bojardi, editor-in-chief of the magazine and creator of FuoriSalone in Milan -. It will certainly be an opportunity for dialogue and debate on the issues of product and interior design with renowned international designers, architects and opinion leaders through meetings and exhibitions of the best creations in design, creating moments of networking with operators in the sector and traders, and also an opportunity to discuss the new perspectives for the present and future of the architectural project and innovation in furniture design.
The support of the Singapore Design Council, the SFIC / MP, the Singapore Tourism Board and the Italian Chamber of Commerce in Singapore and the increasingly important cooperation with Ice agency.

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