“Widespread events and new neighborhoods, the city seems less crowded” – Corriere.it

from Giacomo Valtolina

Stefano Boeri, architect and president of the Triennial: “From Darsena to State University to the military hospital, these places can not wait a year to revive: the salon must leave a legacy”

Stefano Boeri has a privileged observatory at Design Week. Architect and designer. Milanese. Among the “faces” of the urban revival of the city. President of the Triennial and advocates that a city should be “redesigned” for the purpose of 15 minutes. Last year he curated the special edition of Supersalone 2021 at the fair, and this year he has set up five projects in the Fuorisalone districts (created with the Stefano Boeri Interiors studio), from “Floating Wood” created to a well-known footwear brand on Darsena on the controversial bench (“for those who have a home and for those who do not”) under the San Vittore prison in the park in via Bandello created by gallery owner Rossana Orlandi (here what to see and events not to lose ).

After a few days of dialogue with the city, it’s already time to think about dismantling … This is the old theme of the legacy of design.

“We have to find a way to keep something after the Salon, even if it’s only for a few months … Public areas are revived and discussions are provoked. I am thinking, of course, of Darsena, or Statale con Interni, and the military hospital with Alcova. These are conquered spaces that can not wait another year before coming back to life … ».

In recent days, the news of a first form of interaction (light) is on the agenda of events between Salone and Fuorisalone.it: At what point is the integration project of an event so important that it can involve the whole city?

“I believe that the osmosis process is underway and that the fair has gradually added a more cultural and artistic dimension to its commercial character. On the other hand, the city has also seen the phenomenon of showrooms grow. Here, great attention is needed because it are two poles with a clear and distinct identity.The important thing is that this osmosis process does not remove the commercial power of Salone or the cultural power of the events spread in the Milan areas ».

What impressions did you have from the ongoing Design Week? The tension is clear, but minus traffic, there seems to be less crowds. Is it a rationalization of the event? Or does the “transition phase” for the fair continue?

“While waiting for the numbers, the simplest answer is that events have multiplied, and over a broader geography of the territory, up to the Armed Forces or Baranzate. So the city seems less crowded.”

No “Covid effect”? Or new habits (and manners) perhaps less chaotic?

“I do not know, on the one hand there is a widespread feeling of liberation, but on the other hand there is also a bit of fear of excessive concentration of the body”.

How is the city’s approach to the Great Event changing? Did coexistence with the outdoor areas transform life in the public space even during Fuorisalone?

“Well, the extroversion of behavior is evident, parks and bars are experienced more, so the Salone effect is actually a bit lost. Before the city was more discreet, it opened inside, in the courtyards, in the hallways, in the living rooms or large containers. And only during Design Week was it different.

Is there a surplus of food in the neighborhoods? Avoid the dreaded “salamella effect”, but in via Tortona, for example, it’s all a taste …

“Now Milan is like this everywhere. Restaurants and bars, so it is normal that this is also the case for the Salon. But be careful not to lose contact with the young people. There are foreigners, but if the event becomes elitist, there may be a risk”.

What is the spontaneous strength of the “Fuorisalone format”?

“One district dies and another is born. Scema Lambrate, check out Alcova: there is a mobile festival in the city ».

What critical questions are there at the fair, also seen in the light of the 2021 Museum’s experience?

«The theme of major trade fairs is evolving, there are important points of reflection: the theme of the recycling of fixtures, stands and the presence of products, physical and digital. And the opening to the public only at the weekend must be reviewed.

A weekly “peak”?

“I really liked the initiative of the gangs in a travel procession. Since the squares and sidewalks are busy, they have taken the only free place: the street. I found it an intelligent gesture.”

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11 June 2022 (change 11 June 2022 | 13:38)

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