Milan Design Week, there is a special Porsche 911 outside the maze of roses

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On the occasion of Milano Design Weekthat Porsche presents a new edition of the traveling themed exhibition The Art of Dreams at the Palazzo Clerici and unveils the installation Everywhereness by Roby Barber. It is a labyrinth of roses, in which there are mirrors, drones and light effects that symbolize the relationship between man, nature and technology. In the same room that houses the artist’s work, there is a Porsche 911 2.4 S Targa from 1972, completely restored by the German manufacturer: this is the model that was unveiled on the occasion of the presentation of the limited series Porsche Design 50th Anniversary Edition of 992 Targa 4 GTS.


The role of the sponsor. Tag Heuer, partner in the German company since 2021, is also present to accompany visitors to the Porsche space. The mark is the event’s “official timer” and marks the times of the drone flight scheduled for 6 p.m. 11.00, 14.00, 17.00 and 20.00 every day: in the economy of interactive work, the small planes fly over the installation with roses, to create an imaginary dialogue between nature and technology with a surreal effect. In addition to making bespoke Porsche chronographs, Tag Heuer is the official sponsor of the initiatives carried out by the German manufacturer in Formula E, in the Carrera Cup, in the Carrera eSport SuperCup, in Golf and Tennis.

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