Audi House of Progress: 8 years of Design Week

House of Progress is a testament to Audi’s commitment to finding solutions to redesign the future through concrete actions in the present. The headquarters of the headquarters of the four-ring house for Design Week is already significant in itself. Audi House of Progress covers an area of ​​1,500 m2 inside Medelan of Piazza Cordusio in Milan. This regenerated structure, now inspired by Milan’s first name dating back to the Celts, was born in 1901 as the headquarters of Credito Italiano. But before shops, restaurants, offices and relaxation areas are installed, the House of Progress tells howunification of design and technology can be the vital force capable of making mobility more sustainable without precluding comfort and performance.

At the entrance, for example, there is a representation of how Audi factories are designed to achieve zero CO2 footprint. Efficient and effective structures to reduce carbon dioxide emissions which is eliminated not only through project financing ad hocbut also with planting in accordance with biodiversity. Without forgetting the treatment of water and all the other parameters that can affect a more sustainable present. Later it is possible touch with your hand Some of the new materials used in Audi cars – see mats and upholstery – come from recycling plastic bottles. To end up with recycling. Old electric motors, for example, are not thrown away in landfills and forgotten. Each of them goes through one disassembly chain which makes it possible to regenerate a significant part of their structure and recycle the rest of the materials.

The installations inside the Audi House of Progress that explain how PET recycling and recycling of certain materials work


But at Audi House of Progress, it’s not just the sobriety of being sustainable today. An important place was also given to the desirability of the future. Here you can actually touch two of them in a national preview concept car electrified and extraordinarily projected towards tomorrow: A6 Avant e-tron concept And Audi grandsphere concept. The former is so technologically advanced that it can play video games through its headlights. So to say. The other, on the other hand, is the manifesto for the next autonomous drive and was designed based on the interior. A way to explain how design and technology only make sense for Audi if at the service of the person.

Among the many technological innovations from Audi in 113 years of activity, Design Week 2022 made it possible to celebrate pull four. This technology has been able to take root in the DNA of the four rings so that it represents Audi’s philosophy. To date, the Ingolstadt company has produced 12 million quattro-powered cars. A lightweight, compact, efficient four-wheel drive system that is not subject to friction or energy loss, born in the rally world with the legendary Clock-fire presented on the occasion of 1980 Geneva International Motor Show. A car so full of charm that it inspired the publication of the book Out of competition four.

From left: Enrik Wenders, Marc Lichte, Guglielmo Miani with Audi quattro Spyder

Simon Palfrader

The book is designed by Guglielmo MianiCEO and president of Larusmiani, as well as being chairman of the MonteNapoleone Association, with which Audi has collaborated since 2014. Along with him also Marc Lichte, Design Manager at Audi AG. A project of 108 pages in large format square designed to revive the constant technical development of the quattro Audi drive. For the record, it is available today in seven configurations. Miani gave the photographer a mandate Andrea Luzardi to photograph a selection of the most innovative and iconic Audi quattro cars at night during shutdown. All pictures are put in one Quadrilatero della Moda completely deserted.

Audi has a special affiliation with Design Week given its role as co-producer on the occasion of FuoriSalone together with Interni. For eight years, it has emphasized its affiliation with the territory and its connection with Milan through a series of events: from the creation of Moritz Waldemeyer in via Montenapoleone at the opening of it Torre Velasca illuminated by the great Ingo Maurer, by the artistic masterpieces of Yuri Suzuki before and off Studio Mad Architects then in Corso Venezia 11, for the architect’s installation Hani Rashid accompanied from performance by the teacher Ludovico Einaudi at Arco della Pace until last year’s installation of Marcel Wanders and Via della Spiga.

The Audi x Poliform interior in the urban sphere concept

This year, Audi is celebrating interior design with Poliform. A union of intentions and values ​​that is not limited to the House of Progress’ space. Audi x Poliform – Vision of a mobile private sphere is the virtual interior development project of Audi urbansphere concept, a prototype that guarantees unprecedented habitability in the history of the four rings and interprets the mobility of the future in the luxury segment, inspired by the needs of Chinese megacities, where personal space is a limited resource. There level 4 autonomous driving anddigital ecosystem on board pave the way for new interior design solutions that were previously unthinkable to ensure passengers unprecedented entertainment and communication experiences.

During Design Week, the Audi House of Progress was the stage for the lecture Re-generation: The future of progress. Here, Fabrizio Longo, CEO of Audi Italia, introduced the guests to the core of the conversation about future planning through redesign. Marc Lichte, Head of Design for Audi AG, and Dr. Johanna Klewitz, Coordinator of Sustainability of Audi AG attended, moderated by Henrik Wenders, Senior Vice President Audi AG.

To understand how innovation and progress must and can interact with each other to contribute to the process of ethical transformation, the photographer spoke to them. Sebastian Copelandpolar explorer who has led several expeditions in the polar regions to photograph and film endangered environments, Denise Mathieu, Head of Diversity Management at Audi AG, together with the journalist Monica Maggioni. All design lover lovers of beauty as a synthesis of design and technology are invited to the Audi House of Progress until Monday, June 13th.

Leave a Comment