The design city: a tour of designers ‘and architects’ studios, hotels with innovative concepts and flagships

That design is always at home in Milano, considered the most avant-garde city in Italy. The capital of Lombard is a forge of creative ideas in continuous development, and it is full of places dedicated to creativity and to experiments.

Squares, buildings, entire neighborhoods, exhibition areas, exhibition rooms e professional companies but also hotels with innovative concepts and flagship store: Milanese design takes several forms and is expressed in a wide range of environments, designed to offer cultural stimuli always new, giving citizens and visitors the opportunity to immerse themselves in a creative and innovative atmosphere.

Isola: the district dedicated to design

The project was born in the Isola district of Milan Isola Design District, an initiative aimed at making Italian and international designers visible, but also local artisans. A space dedicated to numerous events that represent a concrete opportunity specifically for new studies.

Furthermore, the entire Isola district represents a unique showcase also seen from architectural innovationsjust think of Piazza Gae Aulenti, completed in 2012 and built by Cesar Pelli, but also the complex of Vertical Forest inaugurated in 2014.

Atelier, museums and foundations

They are among the most famous Italian architects and designers the funds Achille Castiglioni, Vico Magistretti and Spazio Rossana Orlandi. There Achille Castiglioni Fondenfor example, it was born in 1999 thanks to the architect’s heirs with the aim of creating a study center and hosting initiatives related to planning, drawing, photography and film.

Born in 2002, the gallery created by Rossana Orlandi it combines shops, showrooms, offices and an event and meeting area in an innovative way. Funds Vico Magistretti museum studyinstead, it was born in 2010 and hosts several exhibitions focusing on design and architecture in the Via Conservatorio.

Finally, the birth of the first Italian museum dedicated to design dates back to 2007, the Triennial Design Museum that inside the Palazzo dell’Arte improves and makes available to the public a permanent collection and numerous exhibitions.

Hotel with innovative concepts

Few steps from the central Piazza San Babila is locatedHotels in Château Monfort, housed in an early twentieth – century building built in Liberty style. Lyrical operas and ancient fairy tales are the absolute protagonists of the design that characterizes the hotel’s decor and environments.

Not far from the Central Station is the lifestyle, however Nyx Hotelcharacterized by the presence of a selection of design and street art works created by a group of internationally renowned Italian artists and writers.

Sophisticated and elegant, on the other hand,Armani Hotel in via Manzoni is housed in a building designed in a rationalist style by the architect Enrico Augusto Griffini in 1937. However, the current panoramic windows are due to the restoration of the building designed by the architect Barbara Patrizio.

Flagship store in the name Made in Italy

The flagship stores represent a valuable resource for promoting a brand, a representative showcase created for the purpose of communicating a brand’s identity effectively and offering visitors aunique and innovative experience.

Fertile soil for the opening of new flagships is Milan hosts for e.g. Lavazza flagship store in Piazza San Fedele: a place where furniture and design elements have been designed ad hoc to bring to life a multisensory and immersive journey.

Just as immersive and projected into the future, the orbit path is created by the creators of Ferrari flagship store in via Berchet, a few steps from Piazza Duomo. On a surface area of ​​almost 900 square meters, clothing and accessories alternate with thematic installations and exhibitions.

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