Milan – From Monday 6th to Sunday 12th Juneon the occasion of Milano Design Week 2022within the rooms of Base MilanoIkea Festival with a schedule of engaging events and experiences to tell the design of the futureto research how people’s relationships with their homes have evolved and show how it is possible improve daily life of the majority of people.
Milan – For the whole week, Ikea explores life at home and its various future declensions through three experiential moments. First, you can visit the physical and digital installation Moments (a Life at Home Exhibition). As the name of the exhibition says – Moment in Swedish it means moment – Ikea invites you to discover how the different moments of life are reflected in the way you live at home, while at the same time exploring what effects this can have on time and space. From single-family studio to multi-generation shared rooms: a story of life at home which stems from the understanding of people and their relationship to the domestic space.
Milan – Moreover, Come alive Stories about life at homea series of short documentary about people with different social backgrounds and their lives at home in different countries of the world. This illustration of the relationship between humans and domestic spaces is the result of a work by home visits performed over time and which are collected and analyzed annually in Life at home report, a document that over the last 8 years has described the development of life at home through testimonials, stories and views from consumers from around the world. Over 250,000 people have been interviewed over the years in more than 30 countries.
Finally the exhibition First home. In the courtyard of Base Milano you come to life Milan’s railing housein which Ikea he recreates the homes of three different families, tells the story of those who live there, and explores what people may own and what can be shared with others. Ikea want to have a new approach to the choices that can be made to make first house more affordable by looking at how sharing and sustainable behavior can benefit both the wallet and the planet.
Inside the structure there are also some Store Ikea where found preview of collections of home accessories. There are also kiosks that allow visitors to experiencefood offer of Ikea classic and well-known flavors, but also made dishes with plant-based ingredients.
The different days ofIkea Festival is dedicated to previews of upcoming collections and to meetings Democratic Design Talks in company with the design manager of Ikea of Sweden, Johan Ejdemothe in-house designers Mikael Axelsson And Friso Wiersmaand designers they work with Ikeajust like the designer Ilse Crawford And Sabine Marcelis, based in Rotterdam. In the evening it is also possible to stay musical experiences with international artists: among the guests Ghali, Jamie xx And Axel Boman, Jyoty , Seinabo Sey And V * agra Drenge.
L ‘Ikea Festival is open to the public in 10.00-20.00 hours from Monday 6th to Saturday 11th June and from 10am to 6pm Sunday 12th June: here complete program agreements.
This event was updated with new information on 06/08/2022 at. 15:52.
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