Milan, the design capital. “Milan Design Week 2022” started yesterday and is scheduled to run until June 12. As in any edition, the Swiss presence is significant. This year, all the vitality of the Swiss design panorama is gathered in a single room, in the framework of Casa degli Artisti, which for two months has hosted the ‘House of Switzerland’, the meeting place between Switzerland and Italy.
This content was published on June 07, 2022 – 10:38
From the most promising Swiss universities to the most established design realities, numerous institutions, schools and brands present themselves in a space of 1,250 square meters, testifying to the vitality and creative potential of the Swiss scene. If the Swiss presence in Milan during the design week until last year was spread all over the city, this year (here is the big news) thanks to the ‘Swiss House’External link‘, the whole world revolving around Swiss design is gathered under one roof, in Via Garibaldi a stone’s throw from Brera in the heart of the so-called “Fuorisalone”External link“.
“This solution is fantastic,” says Philippe Bischof, director of Pro Helvetia. “This is the first time we have all worked together, a fantastic collaboration. I think it is a really good initiative. ” In fact, the new generation of Swiss designers selected and promoted by the Swiss Foundation for Culture Pro Helvetia is also present in the Milanese exhibition space.External link.
The exhibition “Design Switzerland”By Pro Helvetia set up at Casa degli Artisti is intended as a temporary and timeless exhibition. The study “IIodeExternal link“Designed this space as a place for meeting, interaction and exchange around design projects and invites the public to get to know these exponents of the new generation of Swiss designers.
But speaking of young Swiss designers, does it still make sense to talk about “Swiss design”? “Yes and no,” says the director of Pro Helvetia, Philippe Bischof. One of our missions is to promote Swiss design. In this sense, it is certainly important to talk about ‘Swiss design’. But we all know that the market is much bigger, and in this sense I would say that it is important to talk about Swiss design, but not in a national sense, rather in a sense of potential.
The future of design
The large space on the ground floor of Casa degli Artisti was decorated with materials that play and interact with the nine selected projects (one of the conditions for the selection was actually to be in accordance with the concept and scenography of the exhibition). The latter, selected by a jury, was to answer a fundamental question: How does living space evolve for a society that is changing? In answer to this question, young Swiss design talents present innovative, inclusive and sustainable ideas that are projected towards the future.
What can we see in the Swiss space in Milan? The proposals from new design studies range from a building material for furniture elements made with remnants from the production of Swiss breweries to a hand-woven carbon fiber screen up to a pull-out chair that can be transformed into a bench in a few steps. The exhibition also includes an intelligent coffee roaster, which makes it possible to roast small amounts of raw coffee according to individual preferences.
All projects (working prototypes of the interior design area) ready to be put into production. On the contrary. In some cases, not only the designer but also the companies that are ready to invest are present in Milan. “It is important for us – Philippe Bischof concludes – to show in these events how the various partners that revolve around the design world work together: there is creation, industry, education … and together they create the design economy”.
The Pro Helvetia exhibition in the ‘House of Switzerland’ is open every day from 10.00 to 20.00 until Sunday 12 June.