Milan Graphic Festival – Graphic art event in Lombardy

From 25 to 27 March 2022 the first edition of Milan Graphic Festival (MGF), the new widespread festival dedicated to graphic design, illustration and visual cultures promoted by SIGN And h +, edited by Francesco Dondina. For three days, the festival will bring a broad calendar of events to the city – between kl exhibitions, workshops, talks, lectures, study visits and installationswith Italian and international guests – based on the two main points in Certosa Graphic Village And BASE Milanoand in collaboration with important Milanese cultural institutions and companies in the sector.

Graphics are everywhere we turn: in the streets and in public spaces, in homes, offices, on store shelves, in the objects we use every day and in the various forms of communication. Graphics have contributed to and continue to build a country’s identity and culture“. For this reason, as stated by curator Francesco Dondina, the Milano Graphic Festival will involve a wide audience, not only of professionals, but also of citizens, curious, passionate, who will be guided – in an atmosphere of exchange and discussion – to discover the world of visual communication and the increasingly crucial role it plays today, from an everyday life now extended to the digital world, to graphic design as a tool for change and representation of the city in transformation.

Milano Graphic Festival will activate exhibitions and initiatives in the main urban institutions dedicated to the languages ​​visual communication, art and design: among these ADI Design Museum Compasso d’Oro, Triennale Milano, Castello Sforzesco, Humanitarian Society, MUBA – Children’s Museum Milano, Kunstnernes Hus. The event will also see the involvement of schools and universities, associations, art galleries, private studios, bookstores and publishers, which will promote special projects and in some cases will open to the public for the first time and attract graphic designers, art instructors, illustrators, editors and professors to tell their journey and their vision.

Milan Graphic Festival will have two main hubs: BASE Milanoa reference point for innovation and cultural pollution located in the Tortona area, e.g. Certosa Graphic Villagea new space dedicated to creativity, which on the occasion of the festival will come to life in the Certosa district, the district in the northwest of Milan currently in the center of a lively rebirth, which is transformed from a production pole into a populated innovation district of creative industries and fast-growing innovative companies.

Right in the Certosa district, in via Varesina 162, a large mural of over 57 meters long was recently created based on a design by the graphic studio CamuffoLab, entitled When the city changes, you look at its colors, which quickly became a symbol on regeneration and creativity for the neighborhood.

In the rooms of BASE Milano, SIGN – the permanent observatory for visual design involving over 100 Italian designers and graphic studios – will present the exhibition SIGN II. Modern Italian graphics, second chapter of the exhibition of the same name, also held at the former Ansaldo in late 2016. By combining authoritative names and promising young people from 25 Italian graphic studios, SIGNS II intends to provide an insight into the state of graphics and its state. design of Italian communication, to show how this enjoys excellent health, in the wake of its great historical tradition, but always able to renew itself and deal with the international scene. Among the names on display: Salvatore Gregorietti, Andrea Rauch, Paolo Tassinari, Paola Lenarduzzi, Silvana Amato, La Tigre and Franco Achilli.

That Certosa Graphic Village instead, it will be a temporary performance space of 3,000 square meters dedicated to contemporary creativity, where designers under 30 in the Generation YZ exhibition will be able to work on a particularly urban graphic project. Here, the first collection of the general states of the Italian visual design schools will be held by Franco Achilli and some exhibitions on masters of visual design, such as the one dedicated to the American graphic designer John Alcorn, focusing on the works created from the early 70s , in America and in Italy, curated by Marta Sironi, and to the Italian designer Albe Steiner, with a selection of the most representative posters of her work, curated by Anna Steiner, Franco and Matteo Origoni.

The village will also be the place dedicated to meetings, experiences and research: conversations with Italian and international designers, project rooms, thematic lectures, performances and workshops will animate a rich program dedicated to professionals, students and people of all ages who love visual design.

A system project, inclusive and collaborative, Milano Graphic Festival therefore proposes itself as a catalyst for ideas and relationships on the topic of visual communication, to generate knowledge and pollution and put the business world in touch with the best Italian communication design, with the aim not only to the improvement of an art that crosses all disciplines, but also on the role of communication design in urban renewal and its impact on the benefit of citizens’ quality of life and well-being.

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